MAM
Cannes Lions 2023: India secures 13 shortlists on day two
Mumbai: On day two of the Cannes Lions International Festival of Creativity, India has acquired 13 shortlists across five categories. This takes the tally of shortlists for the Indian contingent to 70.
The agencies that have obtained these shortlists include Ogilvy India, Leo Burnett India, VMLY&R, L&K Saatchi & Saatchi and Enormous Brands. There were no shortlists from India in the sixth category – Creative Commerce.
The day two shortlists include:
Creative Effectiveness –
· Ogilvy (three shortlists) – Shah Rukh Khan – My Ad – Mondelez India for Cadbury Celebrations
· Leo Burnett (one shortlist) – The Missing Chapter for P&G
Creative Business Transformation –
· VMLY&R/VMLY&R Commerce (two shortlists) – Suvidha Centre for Unilever
· Leo Burnett (one shortlist) – Lay’s Smart Farm for Lay’s
Film Lions –
· L&K Saatchi & Saatchi (one shortlist) – Restaurant for Zepto
L&K Saatchi & Saatchi (one shortlist) – Airport for Zepto
· Enormous Brands (one shortlist) – Asahi India Glass Robbery – for Asahi India Glass
Creative Strategy –
· Leo Burnett (two shortlists) – The Missing Chapter for P&G
Mobile Lions –
· Brand David Communications & Ogilvy Mumbai (one shortlist) – Talking Memes for Fiama
MAM
Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
