Brands
NTR Jr. renews as brand ambassador for Malabar Gold & Diamonds
Mumbai: Malabar Gold & Diamonds, the sixth largest jewellery retailer globally with over 315 showrooms across ten countries, has signed mass superstar Nandamuri Taraka Rama Rao Jr. also known as NTR Jr. as its newest brand ambassador. NTR Jr. will be featured in the upcoming consumer campaigns of Malabar Gold & Diamonds. A prolific actor and a pan-India mass superstar attracting global attention, NTR Jr. reflects the core values of the group i.e., trust, transparency, and excellence with his affable and grounded persona.
The second innings of NTR Jr. as the brand’s ambassador will make Malabar Gold & Diamonds’ 30 anniversary even more glittering. Signing the superstar is in line with the group’s aim to further expand its customer base and build a stronger consumer connection in Andhra Pradesh and Telangana region as well as across India and around the world.
NTR Jr. shared, “I am happy to be associated once again with Malabar Gold & Diamonds. Apart from being one of the most trusted jewellery brands, they are actively showcasing Indian designs, art & culture on the global stage. Their customer-centric promises and ESG initiatives have established their leadership in the industry. I see great synergy between the values I believe in and what the brand stands for”.
Malabar Group chairman MP Ahammed said, “We are excited to renew our time-tested association with NTR Jr. He has emerged as one of the widely admired movie stars in India across regions. His outstanding filmography underlines his command over the craft of acting. He is an actor par excellence and his impressive personality will further elevate our brand proposition. We had an amazing association in the past with NTR Jr. and the revival of the relation will help accelerate the acceptance of the brand globally in our ambition to be the no. 1 global jewellery retailer. As we celebrate our 30 anniversary this year, we would like to reaffirm our commitment to offering our valued customers excellence in transparency, jewellery variety and craftsmanship along with a world-class jewellery shopping experience”.
Malabar Gold & Diamonds boasts an extensive retail network in India, UAE, KSA, Qatar, Bahrain, Oman, Kuwait, Malaysia, Singapore and the US. The group has plans to foray into new markets such as the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey and New Zealand as well as major cities in India.
Malabar Gold & Diamonds is known for providing an exceptional jewellery shopping experience with convenience and customer-friendly policies, known as the ‘Malabar Promise.’ This promise assures customers of unmatched quality, transparency, and service assurance. With more than 12 exclusive sub-brands in gold, diamond, and precious gems, Malabar Gold & Diamonds presents designs curated from 20 countries, catering to the diverse tastes and preferences of their vast, multicultural customer base.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
