Brands
Lenskart revolutionises online shopping experience with AR try-on filter
Mumbai:- Lenskart, India’s leading eyewear retailer, is excited to announce the launch of its groundbreaking Augmented Reality (AR) Try-on filter on Instagram. Furthering their cutting-edge technology that allows customers to virtually try on thousands of eyewear catalogues without the need to visit a physical store, the new filter aims to re-revolutionise the way people shop for eyewear.
With the introduction of the AR Try-on filter, Lenskart aims to boost its online penetration and presence across India, particularly in areas where physical accessibility to stores is limited. Customers can now experience the thrill of trying on different frames and virtually feeling them before making a purchase decision, all from the comfort of their own homes.
Research has shown that customers who use AR technology to try on products have a higher tendency to purchase and convert than the general audience. By providing customers with an immersive and realistic try-on experience, Lenskart reduces post-order complaints and size-related issues, ensuring a seamless and satisfactory shopping experience.
“We are excited to bring this groundbreaking AR Try-on filter feature to our customers,” said Lenskart co-founder Ramneek Khurana. “This technology enhances convenience and empowers customers to make more informed purchasing decisions. Our cutting-edge AR technology eliminates the guesswork, allowing customers to confidently choose the perfect eyewear that suits their style and preferences”.
The AR Try-on feature has already received an overwhelming response, with approximately 13 lakh installations per month and an impressive ~70 per cent of users trying and being impressed by the feature. By adding the filter feature in partnership with Meta on Instagram, a renowned leader in augmented reality technology, Lenskart aims to develop and integrate this state-of-the-art feature and tap their urban youth audience.
“AR has disrupted the way brands connect with consumers, and we’re excited to partner with Lenskart to launch exciting new filters for their followers and potential customers on Instagram. Our experience with brands across industries has shown that AR doesn’t just drive engagement but also delivers business impact for brands,” said Meta director, D2C, CPG & Auto (India) Saugato Bhowmik,”.
To set off the launch, Lenskart has collaborated with popular actor Vikrant Massey to kick off an exciting contest. Customers who try the AR Try-on filter and post their looks on social media, tagging @lenskart, will have a chance to win free Lenskart eyewear.
Lenskart’s AR filter add-on is set to revolutionize the way people shop for eyewear, bringing the store experience directly to customers’ fingertips. Download the Lenskart app today and explore the endless possibilities of virtual eyewear try-on.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
