Brands
Weekend Unwind with Thermocool Home Appliances Ltd’s Rajeev kr Gupta
With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Thermocool Home Appliances Ltd, MD, Rajeev kr Gupta.
Without further ado, here it goes…
Your mantra for life
Health is the foundation of success
A book you are currently reading or plan to read
Gita and Planning for Ramayana
Your fitness mantra, especially during the pandemic
Jogging & Yoga Meditation
Your comfort food
Simple Dal उड़द दाल, & Roti Saags (Leafy greens)
A quote or philosophy that keeps you going when the chips are down
Thinking about the problem and his solution
Your guilty pleasure
Watching cricket, especially when the Men in Blue are playing
The last time you tried something new
Base jumping
A life lesson you learned the hard way
The rush of daily living is part of life and will be settled daily.
What gets you excited about life?
The problem of daily routine I enjoyed when I resolved it
What’s on top of your bucket list?
Family happiness & spending time with family
If you could give one piece of advice to your younger self, what would it be?
Resolve your problem on a daily basis & enjoy
One thing you would most like to change about the world
Educating everyone for a greener future
An activity that keeps you motivated and charged during tough times
Meditation & Thinking about the good times
What lifts your spirits when life gets you down?
Music listening
Your go-to stress buster
Music & Yoga
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
