iWorld
OTTplay Premium powers up NXTPLAY to take entertainment to the next level
Mumbai: OTTplay Premium, India’s first AI-powered streaming, recommendation, and content discovery platform, has announced its partnership with NXTPLAY, the digital media division of Hinduja Global Solutions Ltd. (HGS). This collaboration will offer NXTPLAY users 17+ OTTs, 150+ live channels, 50,000+ movies & web shows and personalized recommendations to help navigate the OTT world.
Through this strategic alliance, OTTplay Premium serves as a powerhouse for NXTPLAY, offering enhanced and immersive viewing experience from 17 leading Indian and international platforms such as SonyLiv, Zee5, Hallmark Movies Now, Curiosity Stream, Tastemade+ and many others along with 150+ Live TV channels.
Leveraging the extensive library and expertise of OTTplay Premium, NXTPLAY gains a competitive advantage in delivering diverse entertainment OTT options and curated recommendations to its users. This partnership solidifies NXTPLAY’s position as a comprehensive OTT service and enables OTTplay Premium to widen its offering to a larger audience base. The OTTplay app is available on eight devices including Android TV, Fire TV Stick, Apple TV, iOS, Android, web, Jio store and Samsung TV.
Commenting on the partnership, OTTplay Co-founder and CEO Avinash Mudaliar said, “OTTplay offers a unique and immersive single-platform experience, seamlessly integrating multiple OTTs and delivering personalized recommendations. Our core vision has always been to provide our consumers with the access to the most popular regional, mainstream and the best of International OTT content and fulfill their content needs. We are excited to announce that NXTplay users too can now access content from 17+ different platforms, while benefiting from handpicked AI-driven OTT recommendations from across all platforms, and indulge in a seamless OTT streaming experience on a single platform powered by OTTplay Premium.”
“NXTPLAY, building upon the success of our ‘ONEDigital’ solution, is committed to delivering a seamless and all-encompassing OTT experience to our consumers. Through our collaboration with OTTplay Premium, we are excited to bring the convenience of accessing digital TV, broadband, and an extensive range of OTT content, all consolidated on a single platform. This integration empowers NXTPLAY users with the ability to explore diverse genres, languages, and content offerings from 17+ OTT platforms, effortlessly. Our shared vision is to elevate the content consumption journey for our customers, prioritizing convenience and user-friendly accessibility,” said Hinduja Global Solutions whole time director and head of the media businesses Vynsley Fernandes, on the collaboration.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
