iWorld
Amazon miniTV’s Korean personalisation sparks excitement and engagement among users
Mumbai: Creating anticipation for the extensive lineup of dubbed K-Dramas, Amazon miniTV has truly engaged the audience by localizing conversations across their social media platforms. In an interesting move, the brand transformed every aspect, making all communication on the platform exclusively in Korean. This comprehensive localisation sparked curiosity and engaged over 252,000 users, leaving them wondering what they will receive in response and encouraging over 100 users to respond further in Korean.
The usage of Korean language to respond on their social media handles has generated immense excitement and intrigue among users. The sense of anticipation, surprise, and engagement has created a buzz among users, adding a thrilling and dynamic element to their interactions on Amazon miniTV’s social media pages.
This language personalisation for response management was executed by GOZOOP Group’s HAWK, the agency on record to handle query management and listening for Amazon miniTV.
Amazon miniTV announced the launch of ‘miniTV Imported’, the streaming service’s new category that will provide International content dubbed in Hindi. The free streaming service, available on Amazon’s shopping app, will stream top global shows every month across multiple genres, ranging from Korean, Turkish, Mandarin and Spanish.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
