Brands
Revlon launches ColorStay Matte Lite Crayon
Mumbai: Revlon, a pioneer in the beauty industry, presents the all-new Revlon ColorStay Matte Lite Crayon. The product perfectly fuses intense matte tones with an airy featherlight feel that is 30% lighter than an average lipstick. This extraordinary lip color redefines the limits of brilliance and raises the bar for lip color technology. The unique non-drying matte formula ensures comfortable wear, eliminating the heaviness and tackiness often associated with lip color products.
At the core of this excellent lip color is Revlon’s Lite Infusion Complex, a cutting-edge formulation enriched with antioxidant-rich Mango Seed Oil to hydrate and nourish the lips. Designed with meticulous precision, the flake-proof formula bids farewell to concerns of fading, smudging, or feathering, giving a flawless lip look.
The crayon-easy format and ultra-precise tip with a built-in sharpener provide ultimate control without skipping or dragging. Simply define your lips with the crayon tip then fill in your color. Working from the center of the lips outward, swipe on color and take a moment for yourself as it dries.
The meticulous curated Lip crayon collection features an exquisite palette of 10 captivating, bold colors that exude confidence and celebrate individuality. From timeless classics to trend-setting hues, this thoughtfully crafted range offers a shade for every occasion. Discover the allure of Nude, the sophistication of Mauves, the playfulness of Pink, and the richness of Red/Wines, as you explore the diverse and versatile color spectrum.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
