Brands
Say Yes to Fresh- Mentos & Fanta team up to create exciting new Mentos Fanta chewy candy
Mumbai: Mentos, the iconic chewy candy, has come together with the fruity taste of Fanta Orange in a one-of-a-kind collaboration. In its endeavor to bring innovative, delectable offerings to its consumers, Mentos, from the house of confectionery major Perfetti Van Melle India, is back with yet another delicious new twist on Mentos: Mentos Fanta!
Following the success of Mentos Fanta flavor globally, the brand launched a limited-edition single and multipack offering that was rolled out in India recently and has been receiving remarkable response so far.
Speaking on the new launch, Perfetti Van Melle India managing director Rajesh Ramakrishnan said, “The collaboration between Mentos and Fanta represents a strategic partnership aimed at expanding our business in India. By combining the zesty and effervescent taste of Fanta orange with the much-loved chewy texture of Mentos, we are offering a refreshing summer treat that is sure to resonate with Indian consumers. This limited-edition product has already received global recognition, and we are receiving positive response by our customers in India.”
Mentos Fanta Orange flavor is available in various pack formats to target different consumer occasions and to make sure that there is a Mentos Fanta candy for everyone – whether it is for on-the-go, or for sharing purposes – with the iconic Mentos roll being the unmistakable hero.
Commenting on the launch communication, Perfetti Van Melle India marketing director Gunjan Khetan said, “This exciting collaboration between Mentos and Fanta represents a strategic brand mashup that aims to create cross-category appeal. With both Mentos and Fanta having a long history of delivering refreshment and fun, this partnership perfectly aligns with our goal of providing innovative and delightful experiences for our customers. Our unique and delicious summer treat, which bridges categories, necessitated an innovative and dynamic campaign that captures the spirit of both brands.”
The Coca-Cola Company senior category director – sparkling flavors, India & Southwest Asia Tish Condeno commented on the collaboration stating, “We are thrilled to announce the exciting collaboration between Mentos and Fanta, bringing the unique and delectable Mentos Fanta product in India. This partnership perfectly aligns with our goal of providing fresh, innovative experiences, infused with a touch of refreshment and fun, to our consumers. The zesty and effervescent taste of Fanta orange is relished by consumers across markets, we have observed that along with Mentos it has become a refreshing summer treat for our consumers in India as well.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
