Brands
Akihi launches Shun the Sun Sunscreen with zero white cast and natural protection
Mumbai: Akihi, a homegrown, luxury skincare brand dedicated to providing high-quality, skin care products that are accessible to all, has announced the latest launch of its Shun the Sun sunscreen. Akihi’s sunscreen is a revolutionary addition to its product line which is designed to provide effective UVA and UVB protection.
Say goodbye to the white residue left by other sunscreens as Akihi’s Shun the Sun comes in with zero white casting effect. Unlike conventional sunscreens, it is free from harmful chemicals, making it gentle on the skin, and has exceptional texture and spreadability for effortless application. The advanced sunscreen combines Zinc oxide and Octinoxate as active ingredients to shield the skin from harmful sun rays making people confidently enjoy their time outdoors.
On adding the new product to the brand’s product portfolio, Akihi co-Founder Tulsi Gosai said, “We are thrilled to introduce ‘Shun the Sun’ to the world and provide our customers with the unmatched protection against harmful UVA and UVB rays while using vegan and harmless ingredients. With this launch, our aim is to offer a product that gives people the confidence to walk in the sun without the fear of exposing their skin to harmful sun rays. It’s a testament to our belief that everyone deserves access to high-quality, conscious skincare”.
Akihi’s Shun the Sun Sunscreen is formulated with antioxidant benefits, protecting the skin from environmental damage and premature aging. The Niacinamide in the sunscreen helps improve the skin’s overall appearance, promoting a healthy and radiant complexion.
“With our new launch, we want to challenge the norms of sunscreen formulations. Our sunscreen offers zero white cast, ensuring a seamless application without any visible residue. We want to make sun protection a delightful experience for our customers,” added Akihi co-founder Savita Sharma.
The product’s launch aligns perfectly with Akihi’s vision of creating accessible skincare that caters to diverse skin needs without compromising on quality or ethics. Akihi’s Shun the Sun is available at an introductory price of Rs 1099. Customers can buy the product directly from the Akihi website or from Amazon.
Experience the best in sun protection with Akihi’s Shun the Sun and embrace the outdoors with confidence and a radiant glow, knowing your skin is well-protected and cared for.
Brands
Microsoft faces worst quarter since 2008 financial crisis
Cloud giant battles soaring AI costs and fierce competition from nimble startups.
MUMBAI: When the tech titan starts looking a little wobbly, even the Magnificent Seven can feel the tremors because Microsoft is currently starring in its own sequel, “Clouds and Doubts.” Microsoft is on track for its worst quarterly performance since the 2008 global financial crisis, according to Bloomberg, as investors grow increasingly uneasy about rising capital expenditure and intensifying competition from nimble AI firms. The company has been pouring money into AI infrastructure, yet markets are questioning when these hefty investments will finally deliver stronger revenue growth.
At the same time, investors are shifting away from traditional software stocks amid fears that AI startups such as Anthropic and OpenAI are developing autonomous agents capable of replacing established products, including those from Microsoft. Jonathan Cofsky, portfolio manager at Janus Henderson Investors, noted growing concern that customers may bypass Microsoft and deal directly with AI vendors, potentially disrupting its core business and putting pressure on pricing and margins.
Microsoft’s stock has tumbled 25 per cent in the first quarter, putting it on course for its largest drop since a 27 per cent fall in the fourth quarter of 2008. It has also emerged as the weakest performer among the so-called Magnificent Seven technology stocks, while a broader index tracking the group has fallen 14 per cent over the same period. The shares slipped a further 1.7 per cent after markets opened on Friday, marking a potential fourth consecutive session of declines.
Cofsky pointed out that Microsoft has become more capital intensive and that improved investor confidence will hinge on assurances that software growth will not slow materially. Despite the sell-off, the stock is now trading at less than 20 times projected earnings over the next 12 months, its lowest valuation level since June 2016. Its valuation remains slightly above that of the S&P 500 Index, although it has recently traded at a discount to the broader benchmark for the first time since 2015.
Bloomberg data shows Microsoft’s capital expenditure, including leases, is expected to surge to $146 billion in fiscal 2026, up around 66 per cent from $88 billion in fiscal 2025. Spending is projected to climb further to $170 billion in fiscal 2027 and $191 billion in fiscal 2028, based on average estimates. Investors are growing cautious about such levels of spending without clearer signs of stronger growth.
Microsoft’s Azure cloud division has reported a slight slowdown in growth compared with the previous quarter, while its Copilot AI product has seen limited user traction, prompting internal changes aimed at improving performance. Ben Reitzes, an analyst at Melius Research, warned in a March note that Microsoft’s upside in Azure could be constrained as the company works to address challenges related to its AI models and Copilot offering, adding that these issues are unlikely to be resolved in the short term.
Of the 67 analysts covering Microsoft, 63 maintain buy ratings, three hold ratings and one a sell rating. The average 12-month price target of $592 implies a potential upside of more than 64 per cent, the highest on record based on data going back to 2009. The stock is also trading below its 200-day moving average by the widest margin since 2009.
Reitzes suggested the dominance of buy ratings may indicate complacency among analysts, while highlighting risks in Microsoft’s productivity and business processes segment as well as its More Personal Computing division. In contrast, Tal Liani of Bank of America reinstated coverage with a buy rating, citing durable multi-year growth prospects across cloud and AI. Jake Seltz, portfolio manager at Allspring Global Investments, maintained that Microsoft retains strong long-term value and that its AI strategy is likely to be validated over time, viewing near-term concerns as a potential opportunity for longer-term investors.
The report highlights a growing divergence in market sentiment, with optimism around long-term AI potential weighed against immediate execution risks and investor uncertainty. In the world of big tech, even the mightiest clouds can have silver linings but right now, Microsoft’s investors are scanning the horizon for clearer skies.








