iWorld
JioCinema brings back Jeeto Dhan Dhana Dhan with MRF
Mumbai: JioCinema today announced the return of its popular predict and win fan engagement contest Jeeto Dhan Dhana Dhan with India’s largest tyre manufacturer MRF as the title sponsor. The contest will tip-off with the limited-over matches from India’s Tour of West Indies from 27 July and run till 13 August.
The two-Test series between India and West Indies registered a peak concurrency of over 2.2mn on JioCinema, much higher than the World Test Championship Final match between India vs Australia. Across the two Tests, more than four Cr viewers witnessed the action from the Caribbean on JioCinema.
Introduced first during the 2023 TATA IPL, Jeeto Dhan Dhana Dhan was a runaway success as tens of thousands won exciting prizes including over 60 contestants driving away a premium hatchback. The contest also brought out stirring stories of how winning the car changed fortunes for many from India’s heartlands.
“We are excited to have MRF come on board as title sponsor of Jeeto Dhan Dhana Dhan,” said a Viacom18 Spokesperson. “This partnership is a testament to the faith MRF has in our endeavour of continuously reinventing live sports consumption on digital and elevating the overall experience of fans and viewers”.
Jeeto Dhan Dhana Dhan will offer viewers gift coupons for every correct answer and a chance to win free tickets for the 2023 ODI World Cup during every ODI and T20 match of the tour. Viewers need to hold the phone in portrait mode. A chat box will open at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win free tickets.
JioCinema will offer fans high-quality live coverage in 11 languages catering to the diverse linguistic preferences of viewers across the country, making the experience even more inclusive and enjoyable. The limited-overs contest kicks off with the first ODI on July 27 at 7:00 PM IST on JioCinema.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
