Digital
Content creator Manav Chhabra invited to Formula 1 Qatar Airways Hungarian Grand Prix 2023
Mumbai: Exciting news unfolds for spiritual seekers and enthusiasts as OMTV, a niche OTT platform specialising in spirituality, forges a powerful collaboration with PlayBox TV, a leading OTT aggregator platform. This strategic partnership aims to bring profound content to the premium paid category, revolutionising the spiritual entertainment landscape.
OMTV has been a trusted source of free spiritual content, captivating viewers with its enlightening programs. Now, through this collaboration with PlayBox TV, OMTV takes a significant leap into the premium paid market, offering an elevated spiritual experience to its dedicated audience. By joining forces with PlayBox TV, OMTV gains access to a robust distribution network and cutting-edge technology, enhancing its ability to deliver premium spiritual content to a wider audience. This expansion reflects OMTV’s commitment to providing high-quality, transformative programming that transcends boundaries.
The partnership with PlayBox TV allows OMTV to cater to the discerning needs of spiritual seekers who value insightful teachings, wisdom, and guidance. With an extensive library of spiritually enriching content, OMTV ensures a comprehensive range of programs, spanning various spiritual traditions and practices.
Speaking about the same, OMTV founder & MD Nitin Jai Shukla said, “We are very excited about our new collaboration with PlayBox TV. This partnership marks a significant milestone for our viewers, as it allows us to expand our premium spiritual content to a wider audience. Through this alliance, we aim to offer an elevated and transformative spiritual experience, inspiring and empowering viewers on their spiritual journey,”
PlayBox TV, renowned for its diverse content offerings, gains an esteemed spiritual partner in OMTV. The collaboration enables PlayBox TV to strengthen its position as a comprehensive OTT aggregator platform by adding spiritually focused content to its portfolio. This mutually beneficial partnership opens new avenues for growth and innovation in the spiritual entertainment segment.
Audiences can look forward to an enhanced spiritual journey as OMTV’s premium paid content becomes available on the PlayBox TV platform. From the teachings of renowned spiritual leaders to immersive meditation experiences, OMTV’s premium programs will provide subscribers with a transformative and enlightening viewing experience.
PlayBox TV founder Aamir Mulani said, “This collaboration enriches our platform by adding a premium range of content that spans various genres and interests. With OMTV’s varied library of spiritual and edutainment programs, we are catering to the discerning needs of our viewers who seek high-quality and engaging content. Playbox TV CTO Shalindera Sawant added, “This alliance enhances our commitment to providing a comprehensive user experience for our valued subscribers, we are thrilled to collaborate with OMTV.”
The collaboration between OMTV and PlayBox TV symbolises a collective commitment to expand spiritual awareness and foster personal growth. Both platforms aim to empower viewers by providing a curated collection of spiritually uplifting content, accessible with ease and convenience.
As OMTV embarks on this exciting chapter, the partnership with PlayBox TV paves the way for a new era of spiritual entertainment. Stay tuned for updates as OMTV’s premium paid content is seamlessly integrated into the PlayBox TV platform, enriching the lives of spiritual seekers worldwide. Together, OMTV and PlayBox TV strive to create a platform that inspires, enlightens, and transforms lives, where spirituality meets innovation, convenience, and premium content.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
