Brands
TAM AdEx Report: Radio witnessed highest share of ad volumes for ‘Entertainment Zones-Amusement Parks’
Mumbai: TAM has released a report on the overview of Entertainment Zones – Amusement Parks on the mediums – TV, print, radio, and digital for the period Jan-Jun’ 22 to Jan-Jun’23.
In terms of ad volumes, advertising for the category ‘Entertainment Zones-Amusement Parks’ witnessed growth in radio, print & TV mediums during Jan-June’23. In this category, radio witnessed the highest share of ad volumes followed by print and TV with 73 per cent, 13 per cent, and one per cent growth, respectively. Whereas, digital observed degrowth in advertising shares by 54 per cent.
Talking about media-wise contribution of ad insertions, radio dominated the Entertainment Zones- Amusement Parks’ ad pie with 83 per cent share of ad insertions during Jan-June’23, followed by TV and print with 16 per cent, and one per cent shares, respectively during Jan-June’23.
As per the monthly trends based on ad insertions of this category, TV, print & radio had the highest share of ad insertions in May’23 of 44 per cent, 31 per cent, and 42 per cent, respectively. Whereas, digital witnessed the highest share of ad impressions during Apr’23 of 40 per cent.
The top 10 Advertisers in TV together added 93 per cent share of ad volumes and 45 per cent share of ad space in print during Jan-June’23. Wonder La Holidays was the only advertiser common between TV, print & radio in the Top 10 list with four per cent share of advertising on TV, eight per cent on print & six per cent on radio. LA Group retained its first position in the top 10 list of advertisers of TV during Jan-June’23 compared to Jan-June’22. In the print medium, Blue World Theme Park Kanpur entered the Top 10 list and secured first position during Jan-June’23 compared to Jan-June’22.
On radio, the top 10 advertisers together had 53 per cent share of ad volumes and digital had 92 per cent share of ad impressions during Jan-June’23. International Recreation Parks ascended to the first position on radio during Jan-June’23 compared to Jan-June’22. On digital, Pan India Paryatan ascended to the first position during Jan-June’23 compared to Jan-June’22.
Talking about the top brands from the category in each media, Wonder La The Amusement Park was the only common brand present in TV, print and radio during Jan-June’23 with four per cent share of advertising in TV, eight per cent in print, and six per cent in radio. VGP Marine Kingdom, Shankus Water Park and Resort & Wonder La The Amusement Park were the common brands between TV & print medium during Jan-June’23 – these common brands together added 19 per cent share of ad volumes on TV & 15 per cent ad space on print in Jan-June’23. On TV, Black Thunder retained its first position during Jan-June’23 compared to Jan-June’22. Blue World Theme Park Kanpur entered the list of top 10 brands and secured the first position in Jan-June’23 compared to Jan-June’22 in the print medium.
On radio, the top 10 brands together added 53 per cent share of ad volumes and 88 per cent share of ad impressions on digital in Jan-June’23. Worlds of Wonder ascended to the first position during Jan-June’23 compared to Jan-June’22 on the radio medium with 11 per cent share of ad volumes. Water Kingdom entered the top 10 list of brands and secured first position during Jan-June’23 compared to Jan-June’22 with 25 per cent share of ad impressions on the digital medium.
In the context of the top 10 program genres preferred by category advertisers on TV, the top three program genres together contributed 73 per cent share of ad volumes in Entertainment Zones – Amusement Parks category during Jan-June’23. News Bulletin retained its first position and cartoons/animations ascended to the second position during Jan-June’23 compared to Jan-June’22.
Out of the advertising promotions utilized by Entertainment Zones- Amusement Parks in print, 71 per cent of the ads were solely of brand promotion and 27 per cent of the ads were through sales promotion in Jan-June’23. Among sales promotions, 76 per cent of the ads were publicized using discount promotion and nine per cent with add on promotion during Jan-June’23.
As per the zone wise advertising share in print, the North Zone was the leading territory in the print medium with 38 per cent share of ad space in Entertainment Zones- Amusement Parks during Jan-June’23. Lucknow and Mumbai were the top two cities in pan India where the maximum ads of Entertainment Zones- Amusement Parks were published during Jan-June’23.
According to the state-wise share of Entertainment Zones- Amusement Parks advertising on radio, Maharashtra, Delhi, and Uttar Pradesh were the top three states during Jan-June’23 and together added 57 per cent share of ad volumes.
As per the transaction methods of digital advertising in Entertainment Zones- Amusement Parks, programmatic transaction method occupied 51 per cent share for advertising on digital, followed by ad network and programmatic direct with 34 per cent and nine per cent shares, respectively, in Jan-June’23.
Brands
Microsoft faces worst quarter since 2008 financial crisis
Cloud giant battles soaring AI costs and fierce competition from nimble startups.
MUMBAI: When the tech titan starts looking a little wobbly, even the Magnificent Seven can feel the tremors because Microsoft is currently starring in its own sequel, “Clouds and Doubts.” Microsoft is on track for its worst quarterly performance since the 2008 global financial crisis, according to Bloomberg, as investors grow increasingly uneasy about rising capital expenditure and intensifying competition from nimble AI firms. The company has been pouring money into AI infrastructure, yet markets are questioning when these hefty investments will finally deliver stronger revenue growth.
At the same time, investors are shifting away from traditional software stocks amid fears that AI startups such as Anthropic and OpenAI are developing autonomous agents capable of replacing established products, including those from Microsoft. Jonathan Cofsky, portfolio manager at Janus Henderson Investors, noted growing concern that customers may bypass Microsoft and deal directly with AI vendors, potentially disrupting its core business and putting pressure on pricing and margins.
Microsoft’s stock has tumbled 25 per cent in the first quarter, putting it on course for its largest drop since a 27 per cent fall in the fourth quarter of 2008. It has also emerged as the weakest performer among the so-called Magnificent Seven technology stocks, while a broader index tracking the group has fallen 14 per cent over the same period. The shares slipped a further 1.7 per cent after markets opened on Friday, marking a potential fourth consecutive session of declines.
Cofsky pointed out that Microsoft has become more capital intensive and that improved investor confidence will hinge on assurances that software growth will not slow materially. Despite the sell-off, the stock is now trading at less than 20 times projected earnings over the next 12 months, its lowest valuation level since June 2016. Its valuation remains slightly above that of the S&P 500 Index, although it has recently traded at a discount to the broader benchmark for the first time since 2015.
Bloomberg data shows Microsoft’s capital expenditure, including leases, is expected to surge to $146 billion in fiscal 2026, up around 66 per cent from $88 billion in fiscal 2025. Spending is projected to climb further to $170 billion in fiscal 2027 and $191 billion in fiscal 2028, based on average estimates. Investors are growing cautious about such levels of spending without clearer signs of stronger growth.
Microsoft’s Azure cloud division has reported a slight slowdown in growth compared with the previous quarter, while its Copilot AI product has seen limited user traction, prompting internal changes aimed at improving performance. Ben Reitzes, an analyst at Melius Research, warned in a March note that Microsoft’s upside in Azure could be constrained as the company works to address challenges related to its AI models and Copilot offering, adding that these issues are unlikely to be resolved in the short term.
Of the 67 analysts covering Microsoft, 63 maintain buy ratings, three hold ratings and one a sell rating. The average 12-month price target of $592 implies a potential upside of more than 64 per cent, the highest on record based on data going back to 2009. The stock is also trading below its 200-day moving average by the widest margin since 2009.
Reitzes suggested the dominance of buy ratings may indicate complacency among analysts, while highlighting risks in Microsoft’s productivity and business processes segment as well as its More Personal Computing division. In contrast, Tal Liani of Bank of America reinstated coverage with a buy rating, citing durable multi-year growth prospects across cloud and AI. Jake Seltz, portfolio manager at Allspring Global Investments, maintained that Microsoft retains strong long-term value and that its AI strategy is likely to be validated over time, viewing near-term concerns as a potential opportunity for longer-term investors.
The report highlights a growing divergence in market sentiment, with optimism around long-term AI potential weighed against immediate execution risks and investor uncertainty. In the world of big tech, even the mightiest clouds can have silver linings but right now, Microsoft’s investors are scanning the horizon for clearer skies.
