Digital Agencies
SOTC Travel launches campaign for Durga Pujo holidays in West Bengal
Mumbai: SOTC Travel’s consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. West Bengal and East India feature as key source markets for the Company and are witnessing over a 50 per cent surge in demand YoY for Durga Pujo Holidays. Therefore, with a focused intent to maximise the significant demand, SOTC Travel, a leading omnichannel travel and tourism company has unveiled its new campaign targeting the Pujo season.
The Company’s consumer insights highlight that art, culture and poetry are core to a quintessential Bengali traveller. Keeping this in mind, SOTC Travel’s Durga Pujo brand film features a Bengali family, where each member describes their perfect holiday and how they would plan each day of Durga Pujo.
Highlights of SOTC’s Durga Pujo Holidays
Range of destinations: Western Europe, Scandinavia, Australia, Egypt, South Africa, Vietnam with Da Nang, Singapore with Malaysia, Bali, Thailand, Dubai & Abu Dhabi, Andamans, Bhutan
Special features: best price guarantee, Bengali cuisine on tour, Bengali speaking tour manager, all-inclusive tours, guaranteed early check-in, late check-out, departures ex-Kolkata
Offers: discounts up to Rs. 60,000/- per family, on-spot offers, gifts on booking
SOTC Travel’s campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.
SOTC Travel president & country head – of holidays Daniel D’souza said, “West Bengal and East India are leading source markets for us, and we are witnessing over 50 per cent surge in demand YoY for festive travel for the upcoming Durga Pujo season. Also, with schools and offices closing for Pujo break, the most awaited festive season makes for an opportune time to take a much-needed holiday with loved ones.
To cater to our customers from these valuable markets, we have carefully designed holidays to domestic and international destinations, based on their unique preferences. We have added special touches like a Bengali-speaking Tour Manager, special Bengali cuisine for our customers from Kolkata; also guaranteed departures from Kolkata for our Durga Pujo special tours. Our tours come with the best price guarantee, discounts up to Rs. 60,000/- per family, on-spot offers and gifts on booking. This is our gift to our Bengali customers – enabling them to indulge in their passion for travel while celebrating their favourite festival”.
Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel’s omnichannel network – which offers choice and convenience via the company’s website, call centre, or extensive retail network pan India.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
