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Gods Reign brings in ‘Times OOH’ as title sponsor for BGMS 2023
Mumbai: In a ground-breaking move that will revolutionize the Indian esports landscape, Gods Reign, one of the country’s leading esports and gaming entertainment companies has roped in Times OOH, a leading OOH media firm in the Indian outdoor advertising industry, as its ‘title sponsor’ for the Battlegrounds Master Series (BGMS) 2023. This marks the first-ever collaboration between an Indian esports organization and OOH advertising, opening up an innovative avenue of sponsorships for the nation’s esports organizations to leverage.
Standing as a leader in the Indian OOH industry with 24 per cent of the market share of the industry, Times OOH has been providing comprehensive OOH advertising solutions at Premium, Strategic & High Dwell time locations such as Airports, Metro, City Media & Digital OOH inventories. Through this powerful collaboration, Gods Reign and Times OOH will launch a billboard initiative across multiple cities including Delhi and Bangalore to extend the thrilling world of esports to a wider audience.
By not just targeting dedicated gamers, this initiative seeks to captivate traditional sports spectators, offering them a glimpse into the fast-paced, competitive world of esports and bridging the gap between conventional sports and esports. Additionally, Times OOH will also hold the title spot on Gods Reign’s team jersey for BGMS Season 2.
Sharing his expert views on this association, Times OOH chief strategy officer Aman Nanda says, “Times OOH has always believed in investing in premium properties which offers leading position to us and our group in the fraternity. We have seen that Gods Reign has embodied competitive esports excellence and the best of gaming culture over the last half-decade hence we found a perfect synergy in the association. As an advertising organization, we consider esports as the next big disruptive category, especially in the OOH space which caters to a wide variety of audience and especially at airports that has a large extent of high tech & sports enthusiasts’ audience.”
Gods Reign is one of the 24 teams that is directly invited to the BGMS 2023 LAN tournament which will be broadcasted on Star Sports, facilitating nationwide access to the team’s ardent supporters. The association with Gods Reign will enable Times OOH to augment its brand prominence within the organization’s fanbase as well as the rapidly evolving esports sector as this category is expected to become a cornerstone in the advertising industry.
“Forming an alliance with Times OOH enables us to amplify our fundamental operations by enhancing the competitive prowess of our teams in the biggest esports events in South Asia. With a relentless focus on innovation and collaboration, the company is set to redefine the industry’s landscape. This Partnership highlights our shared vision and dedication to fostering the best competitive experience for our fans by delivering exceptional performance,” shares Gods Reign CEO K.R.Rohith.
The television broadcast of the inaugural season of the BGMI Masters Series (2022) showed a record-breaking performance and surpassed the 100 million viewership milestone. Following the success of season 1, the ongoing season 2 of the BGMI Masters Series, will be live until 27 August on the Star Sports Network.
The strengthened alliance of Gods Reign and Times OOH coupled with their shared vision for bolstering the future of esports in India is set to revolutionize the Indian esports landscape.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
