iWorld
Ormax Media upgrades its content testing tool Ormax Stream Test to include the growing documentaries category
Mumbai: Media insights firm Ormax Media has upgraded its content testing tool for the OTT/streaming category, Ormax Stream Track. The tool, which has been used to test 214 web-series, direct-to-OTT films, and OTT reality shows since 2016, will now have the capability of testing shows in documentary formats too.
14 Indian documentaries have released on major streaming platforms in India since the start of 2022. Additionally, several international documentaries are beginning to find traction in India, suggesting that the documentary genre is acquiring higher interest in the Indian market.
The upgrade identifies nine key drivers of content engagement for documentaries, among Indian audiences, namely knowledge, credibility, authentic treatment, theme relevance, theme uniqueness, suspenseful narrative, surprise & amazement, emotional heft, and inspiration. Like all content testing done by Ormax Media in streaming, theatrical and television domains, the company reports Ormax Power Rating (OPR), a number on the 0-100 scale, that is a strong predictor of the likely audience engagement when the property being tested is eventually released. Ormax Media’s testing tools Ormax Stream Test, Ormax Moviescope, Ormax First Draft & Ormax True Value use an analytics tool that assigns weightages to different drivers, and fuses primary research data collected from the audience with these weightages, to calculate the OPR.
Speaking about the need for the upgrade, Ormax Media head – business development (streaming, TV & brands) Keerat Grewal said, “We are constantly looking at opportunities to upgrade our tools to align them to market needs. Given the growing interest in documentaries in India since the pandemic, we estimate more audience demand for this format in the coming years in the Indian market. Through our analysis and testing using the newly-identified drivers, we want to guide platforms in taking prudent content and marketing decisions in the documentary genre.”
Speaking about Ormax Media’s content testing work, Ormax Media head – content & campaign testing Mitesh Thakkar said, “Over the last 15 years, we have tested 925 properties across streaming, theatrical and television, at script or video stages. The Indian audience are constantly evolving, especially in the post-pandemic world, as are their expectations from new content being released. Content testing is an audience-first approach, that enables platforms, studios, channels, and producers to incorporate audience inputs, in their pursuit to deliver an engaging and profitable piece of content. With this upgrade in the documentary genre, we now have the ability to test content in fiction series (limited & unlimited), films, non-fiction (reality shows), non-fiction (documentaries), and animations genres.”
Gaming
Bluestone FY26 revenue rises to Rs 2,436 crore, turns profitable
Q4 profit at Rs 31 crore, full-year profit at Rs 13 crore vs loss last year.
MUMBAI: From sparkle to numbers, Bluestone seems to be polishing more than just jewellery this year. Bluestone Jewellery and Lifestyle Limited reported a sharp turnaround in FY26, with revenue from operations rising to Rs 2,436 crore (Rs 24,364 million), up from Rs 1,770 crore (Rs 17,700 million) in FY25. The company posted a full-year profit of Rs 13 crore (Rs 131.79 million), a significant recovery from a loss of Rs 222 crore (Rs 2,218 million) a year ago.
Total income for the year stood at Rs 2,486 crore (Rs 24,860 million), compared to Rs 1,830 crore (Rs 18,300 million) in the previous year, reflecting both topline growth and improved operational momentum.
The March quarter, however, told a more nuanced story. Revenue from operations came in at Rs 681 crore (Rs 6,814 million), down from Rs 748 crore (Rs 7,486 million) in the year-ago period, though higher than Rs 461 crore (Rs 4,613 million) in the preceding December quarter. Net profit for Q4 stood at Rs 31 crore (Rs 311.81 million), compared to Rs 68 crore (Rs 688 million) a year earlier, but a clear reversal from a loss of Rs 51 crore (Rs 512 million) in Q3.
Margins were shaped by higher input costs, with raw material consumption rising to Rs 2,204 crore (Rs 22,043 million) for the full year, alongside employee benefit expenses of Rs 282 crore (Rs 2,824 million) and finance costs of Rs 210 crore (Rs 2,104 million). Other expenses came in at Rs 371 crore (Rs 3,715 million), slightly lower than Rs 393 crore (Rs 3,938 million) in FY25.
On the balance sheet front, total assets expanded to Rs 4,961 crore (Rs 49,610 million) as of March 31, 2026, from Rs 3,532 crore (Rs 35,322 million) a year earlier, driven largely by a surge in inventories to Rs 2,672 crore (Rs 26,718 million). Equity also strengthened to Rs 1,803 crore (Rs 18,030 million), nearly doubling from Rs 911 crore (Rs 9,107 million).
Cash flows reflected the cost of growth. Net cash used in operating activities stood at Rs 199 crore (Rs 1,990 million), while investing activities saw an outflow of Rs 239 crore (Rs 2,392 million). Financing activities, however, generated Rs 497 crore (Rs 4,971 million), helping the company end the year with cash and cash equivalents of Rs 108 crore (Rs 1,075 million), up from Rs 49 crore (Rs 487 million).
Earnings per share for FY26 came in at Rs 1.10, a sharp improvement from a negative Rs 79.74 in FY25, underlining the shift from losses to profitability.
With revenue scaling up, costs still glittering on the higher side, and profitability finally back in the black, BlueStone’s FY26 performance suggests a business mid-transition less about shine alone, and more about sustaining it.
