iWorld
ZEE5 launches national campaign ‘Azaadi Ka Jashn, ZEE5 Ke Sang’
Mumbai: To celebrate India’s 76th glorious year of Independence, ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, today unveiled its latest campaign ‘Azadi Ka Jashn, ZEE5 Ke Sang’. As part of the campaign, the platform is offering 76 premium SVOD titles streaming across languages, at zero cost. The five-day campaign will begin from 11th August 2023 during which consumers can avail a discount of Rs 100 on ZEE5’s annual subscription. The initiative is in line with brand’s vision to empower audiences, offering quality choices, while democratizing entertainment for all.
The line-up includes successful titles in Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi, Malayalam alongside Hindi representing India’s cultural and linguistic diversity. It features names like URI: The Surgical Strike, The Kashmir Files, Commando 2, Gadar, Forensic, Parmanu, Chup: Revenge of the Artist, Pariksha, Hotel Mumbai in Hindi; Republic, Naa Peru Surya Na Illu India in Telugu; Valimai, Oh My Kadavule, Yaanai, Veetla Vishesham in Tamil; Natasaarvabhowma, Hero in Kannada; Operation Java, Ellam Sheriyakum in Malayalam; Zombivli, Mulshi Pattern, Ventilator in Marathi; Aparajito, Parineeta, Joi Baba Felunath, Satyanweshi Byomkesh, in Bengali; and Main Viyah Nahi Karona Tere Naal, Jinne Jamme Saare Nikamme in Punjabi.
Launching the campaign, ZEE5 India chief business officer Manish Kalra said, “At ZEE5, we believe in democratizing quality entertainment, and enabling access to good content. We have witnessed a strong H1 with successful projects across languages with Bandaa, Tarla, Ayali, Shabaash Feluda, and Vyavastha to name a few. This campaign kickstarts the festive season with power packed releases amplifying our value proposition to viewers further. The ‘Azadi Ka Jashn, ZEE5 Ke Sang’ campaign echoes our commitment to fostering a dynamic, inclusive entertainment landscape where every consumer on the platform can experience the joy of cinematic brilliance.”
ZEE5 head – AVOD marketing Abhirup Datta said, “We’ve seen an exponential growth in the number of AVOD viewers and with that, the demand for premium content has also seen a significant rise. ZEE5 is committed to delivering quality entertainment to our valued users. Through this campaign, we are ensuring even greater access for our AVOD audiences to our vast content library, with 76 premium titles available for free in Hindi and regional languages. Our dedication to offering diverse, engaging stories to our viewers remains unwavering, and this campaign is a celebration of that promise.”
Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to over 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3500 films, 1750 TV shows, 700 originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2023 that will add to its extensive library of content, offering a wider array of catalogue to entertainment seekers.
Gaming
Bluestone FY26 revenue rises to Rs 2,436 crore, turns profitable
Q4 profit at Rs 31 crore, full-year profit at Rs 13 crore vs loss last year.
MUMBAI: From sparkle to numbers, Bluestone seems to be polishing more than just jewellery this year. Bluestone Jewellery and Lifestyle Limited reported a sharp turnaround in FY26, with revenue from operations rising to Rs 2,436 crore (Rs 24,364 million), up from Rs 1,770 crore (Rs 17,700 million) in FY25. The company posted a full-year profit of Rs 13 crore (Rs 131.79 million), a significant recovery from a loss of Rs 222 crore (Rs 2,218 million) a year ago.
Total income for the year stood at Rs 2,486 crore (Rs 24,860 million), compared to Rs 1,830 crore (Rs 18,300 million) in the previous year, reflecting both topline growth and improved operational momentum.
The March quarter, however, told a more nuanced story. Revenue from operations came in at Rs 681 crore (Rs 6,814 million), down from Rs 748 crore (Rs 7,486 million) in the year-ago period, though higher than Rs 461 crore (Rs 4,613 million) in the preceding December quarter. Net profit for Q4 stood at Rs 31 crore (Rs 311.81 million), compared to Rs 68 crore (Rs 688 million) a year earlier, but a clear reversal from a loss of Rs 51 crore (Rs 512 million) in Q3.
Margins were shaped by higher input costs, with raw material consumption rising to Rs 2,204 crore (Rs 22,043 million) for the full year, alongside employee benefit expenses of Rs 282 crore (Rs 2,824 million) and finance costs of Rs 210 crore (Rs 2,104 million). Other expenses came in at Rs 371 crore (Rs 3,715 million), slightly lower than Rs 393 crore (Rs 3,938 million) in FY25.
On the balance sheet front, total assets expanded to Rs 4,961 crore (Rs 49,610 million) as of March 31, 2026, from Rs 3,532 crore (Rs 35,322 million) a year earlier, driven largely by a surge in inventories to Rs 2,672 crore (Rs 26,718 million). Equity also strengthened to Rs 1,803 crore (Rs 18,030 million), nearly doubling from Rs 911 crore (Rs 9,107 million).
Cash flows reflected the cost of growth. Net cash used in operating activities stood at Rs 199 crore (Rs 1,990 million), while investing activities saw an outflow of Rs 239 crore (Rs 2,392 million). Financing activities, however, generated Rs 497 crore (Rs 4,971 million), helping the company end the year with cash and cash equivalents of Rs 108 crore (Rs 1,075 million), up from Rs 49 crore (Rs 487 million).
Earnings per share for FY26 came in at Rs 1.10, a sharp improvement from a negative Rs 79.74 in FY25, underlining the shift from losses to profitability.
With revenue scaling up, costs still glittering on the higher side, and profitability finally back in the black, BlueStone’s FY26 performance suggests a business mid-transition less about shine alone, and more about sustaining it.








