Ad Campaigns
Dabur Chyawanprash launches new campaign ‘Ghar Ghar Bann Gaya Dawai Ki Dukaan’ with Akshay Kumar
Mumbai: Ayurvedic health supplement brand Dabur Chyawanprash from Dabur India Ltd. announced a new campaign, “Ghar Ghar Bann Gya Dawai Ki Dukaan” with superstar Akshay Kumar.
Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household. Through this campaign, Dabur intends to draw attention to the need for people to focus on building inner strength to fight common ailments.
In the TVC, Kumar talks about how people focus on medicines for symptomatic relief during seasonal problems instead of building their immunity to fight these illnesses naturally. The campaign highlights the fact that there are hundreds of illnesses and that taking medicines may provide only transient relief. It emphasises the importance of staying internally strong with Chyawanprash, which builds inner strength to fight 100+ illnesses.
Speaking about the campaign, Dabur India Ltd. marketing head of health supplements Prashant Agarwal said, “Dabur Chyawanprash is an effective solution to enhance inner strength and help fight against more than 100+ illnesses. It contains many Ayurvedic ‘Rasayana’ herbs like amla, ashwagandha, giloy, etc., which help protect from a variety of infections through their immunomodulatory effects. The purpose of this campaign is to build awareness around the importance of building inner strength and immunity to fight diseases and not be over-dependent on medicines for common ailments.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
