Ad Campaigns
Ferrero Rocher launches Christmas campaign featuring Hrithik Roshan
Mumbai : In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.
The campaign’s goal is to make Ferrero Rocher the obvious choice for consumers to give to their loved ones this Christmas, in keeping with the brand’s ethos and the festive holiday.
The Christmas campaign aims to strengthen Ferrero Rocher’s premium brand positioning and establish the proposition that Ferrero Rocher is “Precious like the people we love.” The joy of being with the people closest to our hearts, especially during festivals like Christmas that bring people closer together, deserves to be shared with the help of something very special and delightful, such as the delectable Ferrero Rocher.
Roshan recalls past Christmas parties with his family in the new digital film’s opening scene. He is sitting in his house, which is decked out in Christmas decorations. Everyone knows how much he and his family enjoy Christmas and how they celebrate by becoming each other’s secret Santa. Hrithik intends to surprise his family by filling the room with his favourite Ferrero Rocher because the ‘Roshans love Rocher.’ He is then seen indulging in the taste of Ferrero Rocher, owing to the presence of hazelnuts, before concluding by wishing everyone a joyous #GoldenChristmas with Ferrero Rocher.
Commenting on the occasion, Ferrero India Pralines marketing head Zoher Kapuswala, said “Looking at the overwhelming response we received for our Diwali campaign, we have further re-engaged with Roshan for this Christmas & New Year season. Each Ferrero Rocher is created with passion and commitment which makes it the perfect premium gifting option for an occasion like Christmas and New Year. As a premium brand, we believe our alliance for the season with Roshan, coupled with a strong digital campaign will continue to further strengthen our premiumness which is based on tenets of style and elegance.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
