GECs
Cello Butterflow announce collaboration with Sony’ ‘KBC-Juniors’
Mumbai: BIC Cello announced an exciting collaboration of its flagship Butterflow with Sony Entertainment Television’s game show Kaun Banega Crorepati Juniors (season 14) on Thursday. This partnership was a natural extension of Butterflow’s core proposition of championing the spirit of today’s youth and encouraging them to express themselves by “Write the Change You Want to See.”
Hosted by actor Amitabh Bachchan, Butterflow hampers will be presented to the young minds at the show by BIC Cello, aiming to foster creativity, expression, and change through the power of the written word.
As part of the agreement with Cello Butterflow, KBC Juniors announced a special three-week edition segment dedicated to young minds. Bachchan, the show’s host, related a true-life anecdote in which a single, sincere, handwritten letter from a young boy accelerated the completion of a bridge and ushered in a large-scale impact. Reinforcing the immense power of the voice of today’s youth, he shared the closely symbiotic relationship that the brand has with young minds. “Write the Change You Want to See,” Butterflow’s powerful message, hailed the power of expression brought about by the humble pen and was interspersed throughout each episode telecast.
Commenting on the partnership, BIC Cello general manager Manos Nikolakis said, “Through our products, we offer students the necessary tools to express themselves and reach their highest potential. Our partnership with Kaun Banega Crorepati spoke to Butterflow’s purpose and brought it to life. We were ecstatic about working with like-minded organisations that aim to help the upcoming generation as they write the change they want to see.”
Expressing his delight, Sony Pictures Networks India & Culver Max Entertainment head of ad sales, network channels Sandeep Mehrotra said, “KBC Juniors was a perfect fit for brand BIC Cello as it directly targets the young India who are drivers of the generations to come. We feel delighted to associate with the brand and deliver the right message and highlight the core brand value to our trusted partners. We at Sony Pictures Networks India look forward to a long-term association in the years to come.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
