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Weekend Unwind with: T-Series AVP – media, marketing and publishing (TV) Shivam Chanana
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have T-Series AVP – media, marketing and publishing (TV) Shivam Chanana.
Chanana has raised T-Series several notches in the digital domain throughout the course of his 11-year career. He oversees and directs all online promotions for each release under the T-Series singles category and T-Series film music in his capacity as assistant vice president of media marketing and publishing.
Chanana recently used the hashtag #ProblemKyaHai to successfully position Chandigarh Kare Aashiqui’s marketing, reflect audience reactions to the film’s trailer, and generate a lot of conversation worldwide. He drove audiences to the theatres with his clever marketing strategies and got everyone talking about big forthcoming movies like Radhe Shyam, Bhool Bhulaiyaa 2, and many others.
So, without further ado, here it goes…
- Your mantra for life
“The more you tell, the more you sell.”
“You can find an excuse or you can find a way.”
“To think creatively, we must be able to look afresh at what we normally take for granted.”
- A book you are currently reading / plan to read
“Influence: The Psychology of Persuasion” by Robert B. Cialdini
- Your fitness mantra, especially during the pandemic
Your body achieves what your mind believes.
- Your comfort food
Anything made at home with desi ghee.
- When the chips are down a quote/ philosophy that keeps you going
I always remind myself that if we try a little harder, we’ll achieve a little better.
- Your guilty pleasure
Playing FIFA on the PlayStation or binge watching.
- When was the last time you tried something new?
Being in a creative field, every day is a new day. There’s always something new that you’re doing every day in terms of marketing a new film or a new song because you need to be updated on new trends to generate new ideas every day.
- A life lesson you learnt the hard way
No matter who tries to teach you lessons about life, you won’t understand it until you go through it your own way.
- What gets you excited about life?
My work.
- What’s on top of your bucket list?
To watch a Liverpool match live.
- If you could give one piece of advice to your younger self, what would it be?
Don’t stop, just keep going until you are proud of yourself.
- One thing you would most like to change about the world
I would stop cruelty against animals.
- An activity that keeps you motivated/charged during tough times
Sports.
- What lifts your spirits when life gets you down?
Listening to music.
- Your go-to stress buster
My Cats.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
