MAM
Gajendra Singh Bhati steps down as entertainment editor at The Lallantop
After nearly a decade, senior journalist bids emotional farewell to platform
NEW DELHI: Gajendra Singh Bhati, entertainment editor at The Lallantop, has stepped down from his role, bringing to a close a near decade-long stint with the popular digital news platform backed by the India Today Group.
Bhati shared the update through an emotional social media post, writing, “Aagya ho! Ab chalunga. Praanon se seenche @thelallantop ko prem. Sada hi top,” signalling a heartfelt goodbye to the platform he helped shape.
Having joined The Lallantop in May 2016, Bhati played a key role in building its entertainment coverage, contributing to its rise as one of India’s most recognisable digital-first news brands. His tenure saw the platform strengthen its connect with audiences through sharp storytelling and culturally rooted content.
Bhati brings nearly two decades of experience across print and digital journalism. Before joining The Lallantop, he headed the entertainment and lifestyle news team at Dainik Bhaskar Group from July 2013 to May 2016. He also began his career with Business Standard and has been actively blogging on cinema and culture since 2008.
Originally from Bikaner in Rajasthan, Bhati studied journalism at the Indian Institute of Mass Communication and holds a postgraduate degree in mass communication from Kurukshetra University.
There is no official word yet on his next move, but given his experience and industry presence, Bhati is expected to take on a new role soon. For now, his exit marks the end of a significant chapter at The Lallantop, leaving behind a strong editorial legacy.
Brands
De Beers & GJEPC partner JioStar to promote diamonds in cricket broadcasts
New JioStar tie-up blends sport and style as diamonds shine on and off pitch
MUMBAI: De Beers Group has teamed up with the Gem & Jewellery Export Promotion Council to bring natural diamonds into India’s cricket broadcasts, marking an unusual crossover between sport and sparkle.
The collaboration, in association with JioStar, will see women anchors adorned with natural diamond jewellery throughout the cricketing season, adding a premium visual layer to studio coverage. From statement necklaces to cocktail rings and stacked bracelets, the idea is to place diamonds squarely in the spotlight of one of India’s most-watched formats.
In a first, the broadcast will also feature a weekly segment titled ‘Real Diamonds of the Week’, celebrating standout cricketing performances while drawing a parallel with the rarity and resilience associated with natural diamonds.
Beyond the studio, the campaign leans into a broader cultural shift. Cricketers Abhishek Sharma and Suryakumar Yadav front the initiative, reflecting a growing acceptance of diamonds as a form of everyday self-expression, including among men.
“India is reimagining its relationship with natural diamonds, and our partnership with JioStar is a celebration of that evolution,” said De Beers Group SVP Shweta Harit. She added that, much like cricket, natural diamonds represent something earned, enduring and rare, now increasingly tied to personal identity rather than just milestone occasions.
Echoing the sentiment, Gem & Jewellery Export Promotion Council chairman Kirit Bhansali said India is fast evolving from a manufacturing hub into a major consumer market for diamond jewellery. He noted that with India already the world’s second-largest diamond jewellery market and projected to reach Rs 1,500 billion by 2030, the cricket broadcast offers a powerful platform to connect with younger audiences.
The partnership also underscores a wider ambition within the industry to reposition natural diamonds as relevant, contemporary and woven into everyday culture.
From pitch-side drama to studio style, diamonds are stepping off the pedestal and into the mainstream, proving they can play the long game as well as any seasoned cricketer.
