Brands
SHEBA launches 7-Day Ignored to Adored campaign with Sharvari
Mars Petcare turns cat feeding into a bonding ritual with new challenge
NEW DELHI: SHEBA, part of the Mars Petcare portfolio, has rolled out its latest campaign 7-Day IGNORED TO ADORED, featuring brand ambassador Sharvari, as it looks to redefine everyday feeding as a meaningful bonding ritual for cat parents.
Built on the insight that a cat’s affection is never automatic but earned over time, the campaign captures the subtle, often playful journey from being ignored to becoming adored. At its heart is a digital film starring Sharvari, paired with a ‘7-Day Ignored to Adored’ challenge that encourages pet parents to build trust through small, consistent acts of care during mealtime.
The campaign forms part of a wider global rollout for the brand, with similar narratives featuring personalities across markets, including the US and UK. In India, the focus is firmly on the evolving mindset of cat parents, who are increasingly viewing feeding as an emotional touchpoint rather than just a routine.
Speaking about the campaign, Mars Petcare india chief marketing officer ayesha huda said, “Cat parenting in India is undergoing a clear shift, with today’s pet parents becoming far more discerning about the choices they make. Feeding is no longer a routine, it reflects care, quality and the bond they share.”
She added, Mars Petcare india chief marketing officer Ayesha Huda said, “With the ‘IGNORED TO ADORED’ campaign, we are bringing this evolution to life in a way that is culturally relevant and emotionally resonant, where thoughtfully crafted mealtime experiences become a powerful expression of connection.”
Sharvari echoed the sentiment, “You can be loved by millions, but winning a cat’s approval is a completely different feeling. This campaign captures something every cat parent understands, that their affection is never automatic, and that is what makes it meaningful” she said.
The campaign also draws on insights from the Waltham Centre for Pet Nutrition, reinforcing the role of nutrition and quality ingredients in shaping daily feeding experiences. The SHEBA range includes a variety of recipes featuring fish and poultry, designed to combine taste with nutrition across formats such as gravy-based meals and premium selections.
As pet ownership evolves in India, brands are increasingly tapping into emotional storytelling to connect with consumers. With ‘Ignored to Adored’, SHEBA positions itself not just as a food choice, but as part of the everyday rituals that strengthen the bond between cats and their owners.
Brands
Havells FY26 profit rises to Rs 1,705 crore; revenue tops Rs 22,527 crore
Havells reports electrifying results: Board recommends 600 per cent final dividend
MUMBAI: Strong revenue growth and strategic board appointments highlight a stellar financial year 2025-26
Havells India Limited has concluded the financial year with a powerful performance, sparking a significant payday for its shareholders. Following a board meeting on 22nd April 2026, the electrical equipment major recommended a final dividend of Rs 6 per equity share (600 per cent). When combined with the interim dividend of Rs 4, the total payout for the year reaches an impressive Rs 10 per share.
The audited results for the year ended 31st March 2026 show a company operating at high capacity. Standalone revenue climbed to Rs 22,465.56 crores, up from Rs 21,745.81 crores in the previous year, while on a consolidated basis, revenue reached Rs 22,527.77 crores.
Standalone profit for the year surged to Rs 1,705.42 crores, compared to Rs 1,488.84 crores in FY25, reflecting strong earnings momentum.
The fourth quarter (Q4) contributed Rs 6,687.68 crores in revenue and a net profit of Rs 734.24 crores, underscoring a robust finish to the fiscal year.
Among business segments, the Cables division led the charge with Rs 8,676.70 crores in annual revenue, followed by Electrical Consumer Durables, which recorded Rs 3,874.12 crores.
The company is also refreshing its leadership circuit. Vivek Mehra, an independent director, has stepped down. In a personal letter to the board, Mehra explained that medical advice regarding the “acute pollution” in the National Capital Region (NCR) necessitated his move to the hills of Mukteshwar, making physical attendance at board meetings difficult.
To fill this vacancy, Havells has appointed Varun Berry, the former vice chairman and CEO of Britannia Industries, as an independent director for a five-year term. Furthermore, the board has re-appointed Namrata Kaul and Ashish Bharatram for their second five-year terms.
The year featured several high-value strategic moves. Havells made a substantial Rs 600 crore investment in Goldi Solar Private Limited as part of its renewable energy push.
Following a settlement with the HPL Group, the company secured absolute rights to its trademark, an asset now valued at Rs 129.60 crores. Additionally, the company accounted for a Rs 45.03 crore exceptional liability related to the implementation of New Labour Codes.
With Price Waterhouse & Co re-appointed as statutory auditors for another five-year tenure, Havells appears well-grounded for its next phase of expansion. For investors, the message is clear: the company’s growth trajectory remains as bright as ever.
