MAM
Google removes 483.7M ads in India amid AI safety push
483.7 million ads removed, 1.7 million accounts suspended in 2025
MUMBAI: Click, block, repeat, India’s digital ad clean-up just got a serious upgrade, and the numbers are doing the talking. In its latest Ads Safety Report for India, Google revealed that it removed a staggering 483.7 million advertisements and suspended 1.7 million advertiser accounts in 2025, underscoring the growing scale of enforcement in an increasingly complex digital ecosystem.
The report paints a picture of a rapidly evolving battlefield, one where artificial intelligence is not just fuelling new threats, but also powering the defences built to stop them.
At the heart of the crackdown lies AI. As abuse tactics grow more sophisticated, platforms are leaning heavily on advanced models including Google’s Gemini to detect, flag and remove harmful content at scale.
The shift is not subtle. The ad safety landscape, as the report notes, is being “reshaped by AI advancements, new abuse tactics, and global events”, making continuous adaptation less of a strategy and more of a survival requirement.
In simpler terms, the bad actors are getting smarter but so are the gatekeepers.
Among the most common violations in India, five categories stood out in 2025:
Trademark infringement
Financial services-related violations
Copyright breaches
Personalisation policy violations
Abuse of the ad network
These categories highlight a mix of old and new challenges from intellectual property misuse to increasingly nuanced data and targeting violations.
The sheer scale of enforcement tells its own story. With nearly half a billion ads taken down in a single year, the numbers reflect both the volume of activity on digital platforms and the intensity of scrutiny required to keep them in check.
At the same time, the suspension of 1.7 million advertiser accounts suggests a stronger stance not just on content, but on the sources behind it, signalling a shift from reactive moderation to more proactive ecosystem control.
For a platform used by billions globally, including India’s massive and still-growing internet base, the stakes are high. Advertising is no longer just about visibility, it is about credibility. And in a landscape where misinformation, fraud and policy breaches can spread at algorithmic speed, maintaining trust has become as critical as driving reach.
The report makes it clear that safety is no longer a backend function, it is front and centre in how digital advertising platforms operate.
As AI continues to lower the barriers for content creation, it will inevitably do the same for misuse. That puts platforms in a constant loop of innovation building faster detection systems, refining policies and collaborating across the ecosystem. For advertisers, the message is equally sharp, compliance is no longer optional, and shortcuts are increasingly visible. Because in the new attention economy, getting seen is easy staying trusted is the real challenge.
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
