DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
DTH
GTPL Hathway posts FY26 revenue growth, Q4 slips into loss
Annual profit at Rs 5.88 crore; Q4 loss at Rs 5.90 crore
MUMBAI: A strong year met a shaky finish as GTPL Hathway closed FY26 on a high note only to stumble at the final hurdle. The company’s latest financials reveal a tale of two timelines: steady annual growth alongside a fourth-quarter dip that nudged it into the red. GTPL Hathway Limited reported total income of Rs 2,472.46 crore for the year ended March 31, 2026, marking a clear rise from Rs 2,223.00 crore in FY25. Revenue from operations stood at Rs 2,450.78 crore, up from Rs 2,193.38 crore a year ago, signalling consistent traction in its core cable TV and broadband business.
Yet, beneath the annual growth narrative, the March quarter told a different story. The company posted a net loss of Rs 5.90 crore in Q4 FY26, a sharp reversal from a profit of Rs 0.91 crore in the preceding quarter and Rs 8.15 crore in the same period last year. Total income for the quarter came in at Rs 618.46 crore, largely flat sequentially but higher than Rs 569.33 crore reported a year earlier.
The pressure was visible across the cost structure. Total expenses for the quarter rose to Rs 620.64 crore, marginally exceeding income and tipping the company into a loss before tax of Rs 7.87 crore. This compares with a profit before tax of Rs 1.22 crore in the December quarter and Rs 11.32 crore in Q4 FY25.
For the full year, however, profitability held firm. GTPL reported a net profit of Rs 5.88 crore in FY26, significantly lower than Rs 47.80 crore in FY25, but still in positive territory despite higher finance costs and operating expenses. Operating expenses alone climbed to Rs 1,884.53 crore for the year, up from Rs 1,603.53 crore, reflecting the increasing cost of running and scaling network infrastructure.
Finance costs also rose notably to Rs 33.57 crore in FY26 from Rs 22.19 crore in FY25, while depreciation and amortisation expenses stood at Rs 189.19 crore, underlining continued investments in assets and technology. Employee benefit expenses, however, declined to Rs 63.42 crore from Rs 77.08 crore, offering some relief on the cost front.
An exceptional item of Rs 5.69 crore during the year also weighed on profitability, compared with Rs 3.79 crore in the previous year. Meanwhile, tax adjustments, including deferred tax movements and prior-year adjustments, played a role in shaping the final earnings outcome.
Despite the quarterly wobble, the broader picture suggests a company still expanding its top line while grappling with margin pressures. With paid-up equity share capital unchanged at Rs 112.46 crore, the focus now shifts to whether GTPL can convert its revenue momentum into more stable, sustainable profitability in the coming quarters.
In short, FY26 may have delivered growth on paper but the closing chapter serves as a reminder that in business, as in broadband, consistency is everything.
