High Court
Bombay HC likely to protect Kartik Aaryan’s personality rights
Actor seeks Rs 15 crore damages over AI misuse, deepfakes and merch
MUMBAI: In an age where faces can be faked and voices cloned, even stardom needs legal armour. The Bombay High Court has indicated it will pass an order safeguarding the personality and publicity rights of Bollywood actor Kartik Aaryan, following allegations of widespread digital misuse of his identity.
The matter, heard by Justice Sharmila U. Deshmukh, centres on a plea filed by Aaryan seeking a broad John Doe injunction against 16 defendants, including e-commerce platforms, social media intermediaries and unidentified entities. The court noted the concerns raised and said appropriate orders would be issued.
At the heart of the case lies the growing threat of artificial intelligence-driven impersonation. Aaryan’s petition flags multiple instances of deepfake content circulating across platforms such as YouTube and Instagram, where his likeness has allegedly been used to create fabricated videos, including false romantic link-ups and objectionable scenarios designed to drive engagement.
In one particularly alarming example, the actor’s legal filing cites AI-generated visuals that falsely associate him with controversial global figures, including Jeffrey Epstein. The plea argues that such content not only misleads audiences but also causes serious reputational damage.
The concerns extend beyond content to commerce. The suit alleges that unauthorised merchandise bearing Aaryan’s name and image is being sold across platforms such as Amazon, Flipkart and Redbubble, without his consent. Additionally, the actor has raised red flags over AI-powered chatbots that mimic his voice and simulate conversations, warning of potential misuse in fraudulent activities.
Aaryan’s filing underscores that he is the registered proprietor of the trademark “Kartik Aaryan”, with his name, voice and likeness carrying significant commercial value. The unauthorised use of these attributes, the plea states, leads to “immediate and irreparable harm” to his goodwill.
Seeking both preventive and punitive relief, the actor has requested a permanent injunction restraining entities from exploiting his identity in any form be it name, voice, signature or distinctive dialogue style. He has also sought damages amounting to Rs 15 crore for alleged commercial misappropriation and reputational loss.
The case highlights a larger legal and cultural moment, where the lines between reality and replication are increasingly blurred. As AI tools become more accessible, courts are now being called upon to define the boundaries of identity in the digital age, where a face may be famous, but control over it is no longer guaranteed.
High Court
Delhi HC blocks illegal IPL 2026 streams, backs JioStar rights
Court orders swift takedowns, expands crackdown on piracy apps
NEW DELHI: In a timely move ahead of the cricketing season, the Delhi High Court has granted interim relief to JioStar India Private Limited, clamping down on illegal streaming of the TATA Indian Premier League 2026.
The court passed ex parte ad interim injunctions in two separate suits, restraining rogue websites and mobile applications from broadcasting IPL matches without authorisation. The tournament is set to begin on 28 March, making the timing of the order particularly significant.
Recognising JioStar’s exclusive digital and broadcast rights for the IPL cycle from 2023 to 2027, the court observed that unauthorised streaming would infringe its statutory and proprietary rights, potentially causing irreparable losses.
In one case, the court directed several identified websites to immediately stop hosting or streaming IPL content. It also issued a dynamic injunction, allowing JioStar to flag new infringing platforms in real time, which must then be blocked swiftly by domain registrars and internet service providers.
In a parallel order, the court turned its attention to piracy through mobile apps, particularly Android-based platforms distributing content via APK files. A broader dynamic+ injunction was granted, extending to future variants, mirror links and related interfaces, signalling a tougher stance on evolving piracy tactics.
The court also directed domain name registrars to suspend offending domains and share registrant details, including KYC and payment information. Internet service providers and telecom operators have been instructed to block access within strict timelines, in some instances within 36 hours. Both the Department of Telecommunications and the Ministry of Electronics and Information Technology have been asked to facilitate enforcement through necessary notifications.
Noting the fast-changing nature of digital piracy, the court emphasised the need for real-time enforcement tools to keep pace with anonymous and constantly shifting networks. It also underlined the commercial impact of piracy on legitimate rights holders.
The ruling reinforces the judiciary’s firm stance on protecting intellectual property in the digital age. For viewers, it is a reminder to stick to official platforms as the IPL season kicks off under tighter watch.
