iWorld
Rangrez by Nirvanaland named associate sponsor for Bollywood 90s Jamming
Creative studio to add vibrant fusion art and visual flair to nostalgic music night at Bharat Mandapam on 26 April 2026.
MUMBAI: Rangrez by Nirvanaland is painting the town in 90s nostalgia quite literally as it joins one of Delhi’s most awaited musical evenings with a splash of colour and creativity. The fusion art and design studio, known for its distinctive blend of motion graphics, contemporary merchandise, and visual storytelling, has come on board as the Associate Sponsor for “Bollywood 90s Jamming”, scheduled for Sunday, 26 April 2026 at the iconic Bharat Mandapam in the capital.
Owned and led by visionary photographer and fusion artist Renuka Singh, Rangrez brings a unique aesthetic edge to the event. The collaboration promises to elevate the retro celebration by weaving in artistic elements that perfectly echo the vibrancy, energy, and nostalgia of 90s Bollywood.
From crafting the visual identity to delivering immersive creative engagements, Rangrez is set to add a fresh, colourful layer that turns a simple music night into a memorable multisensory experience. The event, organised and curated by Brand Spotify’s Rohan Sharma alongside Mishita Batra, Akshita Jain, and Ravneet Kaur, will feature a high-energy live performance by India Music Collective, blending sing-alongs, dance floors, and pure 90s magic for Delhi’s music lovers.
Speaking on the association, Mishita Batra said, “Collaborating with Rangrez by Nirvanaland adds a powerful creative dimension to Bollywood 90s Jamming. Their artistic approach perfectly complements the nostalgic and high-energy vibe we are creating. Together, we aim to deliver not just a musical evening, but a visually immersive experience that audiences will remember long after the night ends.”
With tickets already generating strong interest and currently available on Bookmyshow and District by Zomato, anticipation is building fast across the city. Delhiites can look forward to dusting off their denim, hitting the dance floor, and reliving the golden era of Bollywood hits in a setting transformed by Rangrez’s signature creative flair.
In a city that loves its music as much as its drama, this partnership ensures the evening will be anything but monochrome. Expect bold visuals, fusion aesthetics, and a night where nostalgia meets modern artistry, all set to a killer 90s soundtrack. Mark your calendars, 26 April could just be the most colourful rewind of the year.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
