Brands
Big FM storms into real estate with Rs 1,200 crore flagship bet
Radio network targets Rs 3,500–4,000 crore in three years as it pivots from airwaves to acres
Lucknow: Big FM is tuning into a new frequency. The radio network owned by Reliance Broadcast Network Limited has stormed into real estate, unveiling Big FM Realty with a swaggering Rs 3,500–4,000 crore revenue target over the next three years.
The opening gambit is bold. The company has snapped up 80 acres on the Lucknow–Bahraich Road in Uttar Pradesh for a flagship mixed-use township expected to rake in Rs 1,200 crore.
The bet rests on asphalt and ambition. The four-laning of NH-927 is set to slash travel time between Lucknow and Bahraich from nearly two hours to about one, tightening links to the Nepal border and fuelling commercial momentum. Bahraich, long overlooked, is now pitched as an emerging growth corridor with rising appetite for modern homes and retail space.
A spokesperson for Big FM Realty called the move “a defining chapter in our journey of growth and transformation”.
“The launch of Big FM Realty marks a defining chapter in our journey of growth and transformation. Having built a strong national identity rooted in trust, authenticity and scale through our media heritage, we are now extending that same commitment to excellence into real estate. We aim to deliver thoughtfully designed, high-quality developments that blend innovation with practicality, ensuring lasting financial and lifestyle benefits for our customers. Bahraich, with its promising growth developments and strategic location, represents an exciting high-potential opportunity, and this project serves as the strong foundation for our wider vision in shaping modern urban living across India.”
The masterplan promises more than plots. The township will weave together premium plotted development, group housing, commercial and retail spaces, pitched as an integrated lifestyle destination with green landscapes, smart infrastructure and sustainable planning aimed at middle-class and upwardly mobile buyers.
Big FM is no small player. The network spans 58 stations across 23 states, reaching over 34 crore listeners in more than 1,900 towns and 1.2 lakh villages. Nearly two decades of brand-building in audio, it hopes, will translate into trust on the ground.
From commanding the airwaves to carving up land banks, Big FM is wagering that credibility can be converted into concrete. The microphone is down; the earthmovers are warming up.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
