Sports
Jaipur Polo Team partners with Johnnie Walker Luxe for 2025–26 season
Heritage sport and modern celebration meet on India’s polo circuit
JAIPUR: The Jaipur Polo Team has announced a strategic partnership with Johnnie Walker Luxe Blended Whisky for the 2025–26 Indian polo season, bringing together two storied names bound by legacy and a belief in forward motion.
One is a standard-bearer of India’s polo heritage. The other has championed progress for over two centuries. Together, they promise a season where tradition meets contemporary flair, and the thundering hooves on the field are matched by thoughtfully curated celebrations off it.
With roots stretching back to the early twentieth century, the Jaipur Polo Team continues to carry its legacy under the leadership of HH Maharaja Sawai Padmanabh Singh. Known for balancing continuity with modern ambition, the team represents a rare blend of aristocratic grace and competitive grit.
The partnership with Johnnie Walker Luxe Blended Whisky builds on shared values of movement, refinement and reinvention. Guided by its ‘Keep Walking’ philosophy, the brand has long championed personal progress and cultural evolution. On the polo field, that ethos finds a natural ally in a sport that demands precision, poise and relentless drive.
Spanning seven tournaments through March, the collaboration will see the brand curate elevated hospitality experiences at four flagship fixtures. These spaces are designed not merely as viewing lounges but as immersive settings that celebrate craft, conversation and the art of gathering. The result is an expanded social canvas for patrons, partners and invited guests.
Speaking on the partnership, Jaipur Polo Team captain HH Maharaja Sawai Padmanabh Singh of Jaipur, said polo is as much about camaraderie and shared moments as it is about elite competition. He noted that the association strengthens the experiential layer of the season while remaining true to Jaipur’s heritage.
Diageo India vice president marketing, portfolio head premium and luxury Varun Koorichh, said the partnership reflects a shared commitment to craftsmanship, heritage and progress. He added that polo mirrors the brand’s values, rooted in legacy yet constantly evolving, and that the collaboration celebrates forward momentum and excellence.
With more than 80 days of competitive play across India’s leading polo circuits, the Jaipur Polo Team’s 2025–26 season looks set to be as much about atmosphere as athleticism. On the turf, it is a contest of speed and skill. Beyond it, a celebration of history in motion.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
