Brands
Deconstruct upgrades gel sunscreen with new-age UV filters
Reformulation adds four next-gen UV filters for stronger, longer sun protection
NATIONAL: Indian skincare brand Deconstruct has upgraded its bestselling gel sunscreen, becoming one of the first domestic brands to shift to a new generation of photostable UV filters tailored for Indian weather conditions and skin types.
The reformulated product uses four modern UV filters, including Tinosorb S, Tinosorb M, Uvinul A Plus and Uvinul T 150, designed to deliver broad-spectrum UVA and UVB protection with improved durability under prolonged sun exposure. Unlike older filters that can degrade quickly, the upgraded formulation remains effective for longer periods, addressing concerns about real-world sunscreen performance in heat and humidity.
While the science has been strengthened, Deconstruct retained the product’s lightweight, non-greasy gel texture. The sunscreen absorbs quickly, leaves no white cast and is designed for oily skin and daily use in humid climates: key factors behind its popularity with Indian consumers.
Photostability is increasingly seen as a critical benchmark in sunscreen efficacy, as unstable filters can weaken protection even with repeat application. By adopting globally recognised, highly stable UV filters, Deconstruct aims to narrow the gap between Indian formulations and international performance standards.
Deconstruct founder and CEO Malini Adapureddy, said the upgrade was driven by the need to improve protection without compromising user experience. She said Indian conditions demand sunscreens that remain effective under sustained sun exposure while staying comfortable enough for everyday wear.
The reformulation reflects a broader shift within India’s skincare market towards performance-led sun protection that prioritises durability and real-world use, rather than headline SPF claims alone.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
