Brands
Muttley Crew unleashes subscription treats for dogs on 5th birthday
‘Muttley Monthly’ delivers all-natural goodies with free gifts and flexible plans.
MUMBAI: Five years ago, a pack of health-obsessed humans decided Indian dogs deserved better than boring biscuits and now Muttley Crew is barking up the right subscription tree. The Bengaluru premium pet food brand, founded by Smriti Thomas, is marking its anniversary with ‘Muttley Monthly’, a new subscription model that drops preservative-free, human-grade treats straight to doorsteps.
The service offers 1-month, 3-month and 12-month plans, letting pet parents pick flavours across jerkies, biscuits and more perfect for training, rewards or everyday snacking. Boxes arrive early each month, with the freedom to pause, skip or cancel anytime. Every delivery includes an assured free gift, adding a little tail-wagging surprise to the routine.
Muttley Crew founder Smriti Thomas captured the milestone mood, “When we started Muttley Crew five years ago, our mission was to create treats that are as safe, wholesome and thoughtful as the food we choose for ourselves. This anniversary is a celebration of the trust pet parents have placed in us, and the subscription model is our way of making premium nutrition more convenient and rewarding.”
All treats are crafted with chefs, vets and nutritionists to ensure taste meets nutritional sense, no artificial nasties, just clean labels and delicious recipes. After building a loyal pack through transparency and quality, Muttley Crew now aims to turn one-off purchases into happy, habitual munching for dogs across India.
In a country where pets are increasingly treated like family, this move makes premium care as easy as ordering groceries minus the guilt, plus the wagging approval. Details and sign-ups are live on the Muttley Crew website. Who knew five years could fetch so much loyalty?
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
