MAM
Behrouz Biryani spices up Ramzan 2026 Iftar menu
Badshahi & Nawabi Iftar boxes plus a-la-carte haleem and sheer khurma roll out for the holy month.
MUMBAI: When the sun sets and the call to break fast echoes, Behrouz Biryani is ready to turn Iftar into a royal affair – one slow-cooked spoonful at a time. As Ramzan 2026 begins, the brand is refreshing its much-loved offerings with limited-time Iftar boxes, timeless favourites and a multi-format campaign that keeps tradition simmering while honouring the month’s spirit of patience and togetherness.
Leading the lineup are two grand Iftar boxes. The Badshahi Iftari Sandooq serves a lavish 7-course feast for 3–4 people: Royal Dates, choice of Royal Biryani, Royal Gosht Haleem with Kulcha, Zareen Murgh Shorba, Murgh Patti Samosa, Murgh Koobideh Kebabs, Phirni, Sheer Khurma, Gulrosh Soda Sharbat and a Luxe Choco Indulgence gift box. For smaller gatherings of 1–2, the Nawabi Iftari Khazana offers a refined 5-course spread with Royal Dates, Royal Biryani, Gosht Haleem with Kulcha, Phirni and Gulrosh Soda Sharbat. Customers can pick their preferred biryani variant in both.
Beyond the boxes, the a-la-carte Ramzan menu brings back crowd-pleasers, Gosht Haleem, Murgh Haleem, Zareen Murgh Shorba, Sheer Khurma, Murgh Patti Samosa, Phirni, Gulrosh Soda Sharbat, Royal Dates and a seasonal Rose Falooda. The Luxe Choco Indulgence box doubles as a festive gifting option.
The storytelling ramps up with two hero films. One, narrated by Vijay Raaz, dives into Behrouz’s royal roots, dum pukht technique, long-grain basmati and its signature 23-shahi-masala blend. The other spotlights the slow, patient craft behind Behrouz Haleem, framing it as the comforting reward after a day of fasting. A Mushaira series in collaboration with Tape A Tale, plus influencer-led stories of families sharing Iftar across India, keeps the cultural conversation flowing.
Rebel Foods chief marketing officer Nishant Kedia captured the ethos: “Ramzan is a deeply significant period for our consumers, rooted in patience, gratitude, and togetherness. At Behrouz, we approach the month with great respect for these traditions. Our Ramzan menu from slow-cooked haleem to thoughtfully curated Iftar boxes is crafted to remain consistent, comforting, and deeply satisfying, strengthening the trust our consumers place in us.”
In a month where food becomes more than fuel, Behrouz isn’t just serving biryani, it’s dishing out memories, one fragrant layer at a time. Whether you’re breaking fast solo or with a full table, these offerings promise to make the evening feel a little more regal.
MAM
Deep Chhabria steps up to APAC creative lead at Netflix
Veteran marketer expands role from India+SEA to oversee creative across Asia-Pacific after four-plus years at streamer.
MUMBAI: Deep Chhabria is levelling up at Netflix proving that when it comes to creative partnerships, he’s got the whole binge-watching region on speed dial. The streaming giant has elevated Chhabria to APAC creative lead, expanding his remit beyond his previous focus on India, South East Asia, Taiwan, and Hong Kong. Having clocked over four years with Netflix, he’s been the mastermind behind some of the platform’s most talked-about brand tie-ups in the region.
Standout collaborations under his watch include the Stranger Things 5 x Instamart mash-up, the cheeky Ba***ds of Bollywood activations with Boat and Airtel, Squid Game 2 hook-ups featuring Knorr, 5 Star, and Swiggy, plus the 4700 BC x Netflix play. He’s also driven key distribution deals like Netflix on Vi and Airtel Prepaid, blending content buzz with real-world accessibility.
With roughly 14 years in the game, Chhabria’s CV boasts stints at top agencies such as BBH India, Ogilvy & Mather, and Saatchi & Saatchi honing the craft that makes ads feel less like sales pitches and more like must-watch episodes.
Outside the office, he’s no stranger to the spotlight, a tutor at Miami Ad School in Mumbai, where his students have scooped gongs at Portfolio Nights, The One Show, and D&AD. Oh, and he’s a stand-up comedian who’s notched over 500 gigs across India and the US, even landing spots on Comedy Central India because apparently juggling global campaigns and killer punchlines is just another day at the desk.
The promotion underscores Netflix’s push to keep its APAC creative edge sharp amid fierce competition in the streaming wars. For Chhabria, it’s less a step up and more a wider canvas ready to script the next chapter of binge-worthy marketing magic across the region.
