Sports
Bajaj Broking serves a simple six during T20 World Cup
‘Seedhi Simple Investing’ campaign turns everyday confusion into easy stock picks.
MUMBAI: Investing just hit a boundary and it’s refreshingly straightforward. Bajaj Broking has bowled a clever new campaign right in the middle of the T20 World Cup fever, reminding millions that picking stocks shouldn’t feel more baffling than choosing the right loo door.
Under the catchy banner “Seedhi Simple Investing Bajaj Broking”, the series of relatable films flips everyday mini-puzzles into gentle reminders of how complicated life can get and how refreshingly uncomplicated investing can be on their platform. One spot shows a man frozen in front of confusing washroom signs, only to cut to the bliss of effortlessly selecting a mutual fund and starting a SIP on the Bajaj Broking app. Another contrasts the usual “pay now” cab fare with the app’s Buy Now Pay Later (BNPL) option for stocks. A third has our hero stumped by a lift’s identical-looking buttons driving home the point that some choices should never be this tricky.
The timing couldn’t be sharper, the T20 World Cup is one of India’s biggest audience magnets, giving Bajaj Broking a massive stage to reach first-time investors who might otherwise shy away from the markets.
Bajaj Finance, Deputy CEO and Bajaj Broking MD Manish Jain nailed the strategy, “The T20 World Cup is one of the most widely watched events in the country, making it the ideal platform for us to build meaningful awareness at scale… Our aim is to reduce the hesitation many first-time investors feel and help them take their first step with confidence.”
Bajaj Broking CMO Neeraj Pandey added the finishing touch, “Investing often feels complicated not because it truly is, but because of how it is presented… Leveraging a high-attention platform like the T20 World Cup allows us to take this message to a much wider audience and reinforce that Bajaj Broking combines the trust of the Bajaj brand with an investing experience that is genuinely simple to use.”
The app packs stocks, mutual funds, IPOs, research tools and Margin Trading Facility (MTF) into a mobile-first interface that’s built to feel intuitive rather than intimidating whether you’re a newbie dipping a toe or a seasoned player scaling up.
Creative credits go to TITO films (agency), with Nilay Singh directing, Sid Khemka on cinematography, Jitendra Hirawat as agency director, Riya Ahuja as creative director, Bhagyashree Hiraskar producing, and Gunjan Goswami & Swayam Gandhi handling senior creative duties.
So while the cricket world cheers boundaries and sixes, Bajaj Broking is quietly cheering a different kind of win, making the share market feel less like rocket science and more like a Sunday scroll. Simple? Seedhi si baat hai.
Sports
Naveen Kapoor takes charge as editor of NDTV World
Seasoned newsroom leader set to sharpen channel’s global edge and deepen editorial depth
MUMBAI: NDTV has brought in seasoned journalist Naveen Kapoor as editor of NDTV World, signalling a confident stride in its bid to widen its international gaze and sharpen its global storytelling.
With more than 25 years in the newsroom trenches, Kapoor is no stranger to building news brands from the ground up. He has been part of the leadership backbone at Times Now, Wion and Press Trust of India, helping shape platforms that now command strong positions in their respective segments.
Welcoming the appointment, CEO and editor-in-chief Rahul Kanwal, said Kapoor’s experience in running complex global newsrooms and scaling editorial operations makes him a natural fit as NDTV World strengthens its international focus.
Before this move, Kapoor served as founding editor of PTI’s video services, where he built a modern television and digital news agency from scratch. From editorial frameworks and newsroom systems to domestic and overseas bureaus, he laid the groundwork for a platform aligned with global standards. Earlier, as head of newsroom at Wion, he helped transform India’s first global news channel into a credible international voice covering geopolitics and world affairs with authority. His stint as senior vice president and chief of news operations at Times Now saw him contribute to the channel’s early editorial and operational architecture during its rise to prominence.
Across assignments, Kapoor has led coverage of defining national and international events, built high-performing teams and championed journalism that balances speed with substance.
An English graduate from Delhi University, Kapoor also holds a diploma in journalism from Bharatiya Vidya Bhavan. He completed a television journalism course with the Reuters Foundation and trained in broadcast journalism in the United States under the International Visitor Leadership Program.
In his new role, Kapoor will steer the editorial direction of NDTV World, with a clear brief: think globally, report credibly and keep journalism firmly at the centre of the conversation.
