Sports
Bajaj Broking serves a simple six during T20 World Cup
‘Seedhi Simple Investing’ campaign turns everyday confusion into easy stock picks.
MUMBAI: Investing just hit a boundary and it’s refreshingly straightforward. Bajaj Broking has bowled a clever new campaign right in the middle of the T20 World Cup fever, reminding millions that picking stocks shouldn’t feel more baffling than choosing the right loo door.
Under the catchy banner “Seedhi Simple Investing Bajaj Broking”, the series of relatable films flips everyday mini-puzzles into gentle reminders of how complicated life can get and how refreshingly uncomplicated investing can be on their platform. One spot shows a man frozen in front of confusing washroom signs, only to cut to the bliss of effortlessly selecting a mutual fund and starting a SIP on the Bajaj Broking app. Another contrasts the usual “pay now” cab fare with the app’s Buy Now Pay Later (BNPL) option for stocks. A third has our hero stumped by a lift’s identical-looking buttons driving home the point that some choices should never be this tricky.
The timing couldn’t be sharper, the T20 World Cup is one of India’s biggest audience magnets, giving Bajaj Broking a massive stage to reach first-time investors who might otherwise shy away from the markets.
Bajaj Finance, Deputy CEO and Bajaj Broking MD Manish Jain nailed the strategy, “The T20 World Cup is one of the most widely watched events in the country, making it the ideal platform for us to build meaningful awareness at scale… Our aim is to reduce the hesitation many first-time investors feel and help them take their first step with confidence.”
Bajaj Broking CMO Neeraj Pandey added the finishing touch, “Investing often feels complicated not because it truly is, but because of how it is presented… Leveraging a high-attention platform like the T20 World Cup allows us to take this message to a much wider audience and reinforce that Bajaj Broking combines the trust of the Bajaj brand with an investing experience that is genuinely simple to use.”
The app packs stocks, mutual funds, IPOs, research tools and Margin Trading Facility (MTF) into a mobile-first interface that’s built to feel intuitive rather than intimidating whether you’re a newbie dipping a toe or a seasoned player scaling up.
Creative credits go to TITO films (agency), with Nilay Singh directing, Sid Khemka on cinematography, Jitendra Hirawat as agency director, Riya Ahuja as creative director, Bhagyashree Hiraskar producing, and Gunjan Goswami & Swayam Gandhi handling senior creative duties.
So while the cricket world cheers boundaries and sixes, Bajaj Broking is quietly cheering a different kind of win, making the share market feel less like rocket science and more like a Sunday scroll. Simple? Seedhi si baat hai.
Sports
Pluckk partners Pickleball Maharashtra Open 2026 as freshness partner
Event from 1 to 3 May in Mumbai to feature clean-label food and experience zone.
MUMBAI: Game, set, snack because even the fastest rallies need a fresh refill. Pluckk, a fresh food-focused digital brand, has been named the Official Freshness Partner for the Pickleball Maharashtra Open 2026, set to take place from 1 to 3 May at the Andheri Sports Complex in Mumbai. Organised by the Maharashtra Pickleball Association, the tournament brings together a growing community around one of India’s fastest-rising sports.
As part of the partnership, Pluckk will introduce an on-ground ‘Experience Zone’, offering athletes and attendees access to quick, clean and functional food options throughout the three-day event. The spread will include 100 per cent natural tender coconut water, cold-pressed juices and plant-based protein bars, all positioned as no-added-sugar, no-preservative alternatives.
The collaboration reflects a broader shift in sports culture, where nutrition is becoming as central as performance. Pickleball’s rapid rise from a niche pastime to a fitness-driven community sport has created space for brands to plug into lifestyle narratives beyond the game itself.
For Pluckk, the association is as much about visibility as it is about positioning. By embedding itself within an active sports ecosystem, the brand is pitching fresh, clean eating as a seamless extension of movement, recovery and everyday wellness.
With the Maharashtra Pickleball Association aiming to expand the sport’s reach and engagement, the addition of nutrition-led experiences adds another layer to the event’s appeal. And for players and spectators alike, the message is clear: staying energised on court now comes with a side of clean convenience.
