Connect with us

iWorld

YouTube introduces budget-friendly TV packages in US

The move aims to attract cord-cutters and redefine the traditional cable model.

Published

on

CALIFORNIA: YouTube is performing some digital surgery on the traditional cable bundle, carving out smaller, cheaper packages for viewers who are tired of paying for channels they never watch. According to a report by Bloomberg, the tech titan is set to launch a range of skinny bundles, including a dedicated sports plan priced at $65 per month.

For those who live for the weekend whistle but couldn’t care less about reality TV, the new sports-only tier offers a significant win. At $65, it sits roughly 22 per cent cheaper than the standard $83 YouTube TV everything buffet.

This plan isn’t just a rehash of old cable; it will blend major broadcast networks with select sports content that was once the exclusive territory of niche streaming platforms. And this isn’t just a one-off play for the stadium crowd. YouTube is reportedly prepping more than 10 different bundles themed around:
Live sports: The heavy hitters and broadcast staples.
Breaking news: For the headline junkies.
Entertainment: Strictly for the drama and comedy fans.
YouTube CEO Neal Mohan took to X to champion the move, stating that the new structure is designed to give consumers more “choice and control” over their screens.

Advertisement

Traditionally, media moguls have guarded the big bundle like a dragon guarding gold. They preferred forcing viewers to buy a hundred channels just to get the five they actually wanted. However, the tide is turning. According to research firm MoffettNathanson, traditional TV companies have lost more than 30 million customers over the last 10 years.

YouTube TV has been the primary beneficiary of this exodus, now boasting more than 10 million subscribers. This makes it the third-largest TV distributor in the US, trailing only behind industry veterans Charter and Comcast.

While YouTube is famous for its free cat videos, its paid-for side is becoming a financial powerhouse. According to the company, subscription revenue (including YouTube Premium) now rakes in roughly $20 billion annually. When you add the advertising juggernaut into the mix, the total video business is worth upwards of $60 billion.

Advertisement

By offering more targeted, affordable bundles, YouTube is not only catering to niche audiences but also accelerating the shift away from bloated cable packages. With a growing subscriber base and a rapidly expanding paid ecosystem, the company is positioning itself as a dominant force in the evolving TV landscape, proving that even in the age of cat videos, YouTube knows how to play the game when it comes to serious entertainment and sports.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

iWorld

Netflix has room to raise its Warner Bros bid: Reuters report

WBD sets 20 March vote but gives Paramount brief window for final bid

Published

on

CALIFORNIA: Netflix has ample firepower to raise its bid for Warner Bros Discovery if rival suitor Paramount Skydance sweetens its offer, setting the stage for a high-stakes auction over one of Hollywood’s richest catalogues, Reuters reported.

The battle has pitted two media heavyweights against each other for control of franchises ranging from Harry Potter and Game of Thrones to DC Comics and Superman. While Warner Bros is pressing ahead with a 20 March shareholder vote on its deal with Netflix, the board has granted Paramount a narrow window to submit what it calls a “best and final” proposal.

Netflix has agreed to pay $27.75 a share, valuing Warner’s studio and streaming operations at about $82.7 billion. Paramount, by contrast, has offered $30 a share, or $108.4 billion, for the entire company, including Discovery Global, home to CNN, HGTV and other legacy television assets.

Advertisement

On Tuesday, Warner Bros rejected Paramount’s latest hostile bid but stopped short of closing the door. The rival studio had informally floated a $31-a-share proposal, prompting the board to re-engage while reaffirming its backing for the Netflix transaction.

“Netflix still looks to be in the driving seat, but that can quickly shift,” said Hargreaves Lansdown senior equity analyst Matt Britzman. “Price will likely be decisive. Funding certainty and regulatory risk matter, but at a high enough number they become secondary.”

He added that the bids are not directly comparable, with Netflix leaving behind the traditional network business: a trade-off the board and shareholders must ultimately price.

Advertisement

Paramount said it would press ahead with its tender offer, oppose what it called an “inferior” Netflix deal and push to nominate directors at Warner’s upcoming annual meeting. Under the merger agreement, Netflix is entitled to match any improved bid.

In a letter to Paramount’s board, Warner Bros chairman Samuel DiPiazza Jr and chief executive David Zaslav said the company remained “fully committed” to the Netflix transaction.

Behind the scenes, board-level concerns have tilted the balance. Eisner Advisory Group partner Paren Knadjian, said questions over financing structure, timing and regulatory approval continued to weigh on Paramount’s proposal, regardless of headline valuation.

Advertisement

Paramount has attempted to bridge the gap by offering Warner shareholders additional cash for every quarter the deal fails to close after this year, and by agreeing to cover the $2.8 billion break fee payable to Netflix if Warner walks away. The board, however, said key issues remain unresolved, including exposure to a potential $1.5 billion junior lien financing fee, execution risk if debt funding collapses, and whether equity backing led by Larry Ellison is fully committed.

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD