Brands
No Pain No Pilgrimage Iodex Steps into Magh Mela
Active Zones offer relief at Prayagraj as brand backs faith with care.
Prayagraj: When devotion stretches for miles, so do aching calves. At the sprawling grounds of Prayagraj’s Magh Mela, where millions gather in faith and footfall, Iodex has quietly positioned itself as a companion not just to prayer, but to pain relief.
The pain management brand has set up Iodex Active Zones across the mela grounds, offering on-the-go relief to weary pilgrims navigating long walks, crowded routes and packed schedules. The initiative, designed to provide quick massages, product sampling and awareness around pain management practices, aims to ensure that discomfort does not eclipse devotion.
Iodex is leaning into high-footfall religious congregations to build deeper consumer engagement. At Magh Mela, the activation goes beyond product presence, blending experiential outreach with education on managing strain and fatigue during physically demanding journeys.
Local influencers have also joined the effort, creating relevant, ground-level content that connects the brand’s promise of relief with the lived realities of pilgrims. The approach mirrors Iodex’s strategy over the past year, during which it engaged millions of consumers across major gatherings including Maha Kumbh, Kanwar Yatra, Pandharpur Yatra and Ganesh Chaturthi.
Haleon India, category lead for pain & respiratory care Pavan Wani said, “Across India’s bustling congregations, millions walk long distances carrying hopes, offerings, and the strength of their faith. As a brand dedicated to helping Indians do more of what matters by eliminating pain, Iodex ensures a meaningful presence at these high footfall events. Our Iodex Active Zones provide targeted pain management support through massages, sampling, and education, ensuring that pain never stands in the way of devotion, travel, or personal purpose. These efforts reflect Haleon’s commitment to putting Health in More Hands and supporting every Indian’s journey, one pain free step at a time.”
In a landscape where brands often chase eyeballs, Iodex appears to be chasing sore muscles instead, inserting itself at the intersection of culture, movement and moment. At Magh Mela, relief has become part of the ritual, and in the long walk of faith, comfort has found a sponsor.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
