MAM
Lovejeet Alexander joins Bloomberg as director for new economy
Public-affairs veteran to drive convening and narrative at markets–policy crossroads
GURUGRAM: Bloomberg has appointed Lovejeet Alexander as director, New Economy, strengthening its push to convene leaders and shape debate at the intersection of markets, policy and global economic change.
Based in New Delhi, Alexander will advance the Bloomberg New Economy initiative from India, working with leaders across business and government as part of the platform’s global network. A marquee moment on the calendar is the 2026 Bloomberg New Economy Forum in New Delhi, signalling India’s rising weight in global economic conversations.
Alexander described Bloomberg’s work at the crossroads of markets, policy and transformation as a global benchmark for independent, fact-based journalism and convening, and said he looks forward to contributing to the initiative from India. He also acknowledged David Hearn for the opportunity and expressed gratitude to those who have been part of his journey.
His profile blends public affairs, strategic communications, alliances and ecosystem-building, with a growing focus on how AI reshapes education, institutions and public discourse. His work centres on crafting narratives and curating conversations at moments of structural change—especially where technology, learning, media and policy meet.
He has been closely involved in conceptualising, curating and moderating forums and leadership dialogues that bring together educators, policymakers, media professionals, technologists and institutional leaders. His interests range from AI’s impact on cognition and attention to institutional narratives in an algorithm-driven media environment, and from thought leadership to cross-sector alliances.
Alexander joins from the Learning Leadership Foundation, where he served as head of public affairs, corporate communications and strategic alliances. Earlier, he was consulting editor at India News Business and before that editor-in-chief and chief executive at founderINDIA.
His career also includes a long stint as lead PR strategist at GreenCheese, advisory roles at Perfect Relations—where he helped curate and conceptualise Prestival, Asia’s large PR festival—and heading corporate communications at Anand Group of Industries. He has handled corporate communications at Dainik Jagran’s i-next project and worked as a journalist with Sahara Media, Bennett, Coleman and Co. Ltd. (Times Group), Hindustan Times and Dainik Jagran, covering beats from politics to business and economy.
Open to advising on AI, education and policy forums, as well as public affairs and narrative strategy, Alexander positions platforms and dialogues—not just messages—as tools to build trust and influence.
As economies fragment and technology rewires power, Bloomberg’s wager is on ideas and access. With Alexander in the room, the conversations may get sharper—and the stakes higher.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
