MAM
Perfora debuts India’s First Purple Teeth Whitening Serum
Mumbai: In a world where smiles speak volumes, Perfora, India’s pioneering digital-first oral wellness brand, has illuminated the path to brighter smiles with its latest innovation – the Purple Teeth Whitening Serum.
Drawing inspiration from the captivating interplay of colours, Perfora introduces a revolutionary concept. Complementary colours, purple and yellow, hold the key. The science is simple yet ingenious: applying purple to your teeth cancels out the yellow stains on the surface, revealing a whiter smile.
Perfora’s Purple Magic Teeth Whitening Serum, a gel-like liquid, is designed for consistent use over time to gradually eliminate yellow-coloured teeth stains. This innovative concoction combines the magic of purple with the whitening prowess of bromelain and papain enzymes, derived from pineapples and papayas, respectively.
This product doesn’t just whiten teeth; it transforms smiles and boosts confidence. It’s part of Perfora’s ongoing commitment to reshaping the world of oral beauty, targeting Gen Z and millennials as the go-to brand for cutting-edge oral care.
The Purple Teeth Whitening Serum comes in an airless pump bottle for maximum convenience. Priced at just Rs 499 for a 30 ml bottle, it’s an affordable and accessible solution for anyone seeking a radiant smile.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
