MAM
Who is Ishaan Tharoor, journalist behind Today’s WorldView and Shashi Tharoor’s son, sacked by the Washington Post?
WASHINGTON DC: The Washington Post has laid off senior international affairs columnist Ishaan Tharoor as part of sweeping newsroom cuts that have sharply reduced its global coverage.
I have been laid off today from the @washingtonpost, along with most of the International staff and so many other wonderful colleagues. I’m heartbroken for our newsroom and especially for the peerless journalists who served the Post internationally — editors and correspondents…
— Ishaan Tharoor (@ishaantharoor) February 4, 2026
Tharoor, a long-time member of the paper’s foreign desk and author of the popular Today’s WorldView column and newsletter, confirmed his departure on X, calling the day “a bad one” for the newsroom and expressing heartbreak for colleagues caught in the shake-up.
A bad day pic.twitter.com/cIX8rIjJPu
— Ishaan Tharoor (@ishaantharoor) February 4, 2026
The cuts, among the most extensive in the paper’s recent history, have hit international desks particularly hard, reflecting the financial pressure facing legacy news organisations as digital advertising and subscriptions remain volatile.
Before joining The Washington Post, Tharoor spent nearly two decades at Time magazine, where he served as a senior editor and correspondent, reporting from Hong Kong and New York on geopolitics and global affairs. Alongside journalism, he has taught undergraduate courses on digital-era global politics at Georgetown University.
Launched in 2017, Today’s WorldView built a large following for its analytical take on diplomacy, power politics and historical context, attracting close to half a million subscribers at its peak.
Born in Singapore in 1984, Tharoor is the son of Congress MP Shashi Tharoor and academic Tilottama Mukherji Tharoor. He studied history at Yale University, graduating in 2006, and later received the Sudler Fellowship for distinction in the arts and humanities.
His exit follows a wave of job losses across American newsrooms, as publishers rein in costs and rethink international reporting at a time of rising production expenses and shifting audience habits.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
