Brands
Rebel Foods serves Easybites a faster route to multi city growth
MUMBAI: When scaling a food brand feels like juggling flaming pans, Rebel Foods is offering a cooler, faster flame. Through its brand growth platform Rebel Launcher, the cloud kitchen major has teamed up with Easybites to help the young, fast-growing brand expand across key Indian markets.
As part of the partnership, Easybites is now live across ten Rebel Foods cloud kitchens in Bengaluru and Hyderabad. The rollout is only the starter course. The brand plans to enter Chennai and add more locations over the coming months, using Rebel Launcher’s infrastructure to scale quickly without the usual operational drag.
Easybites has built early traction with a tight, delivery-friendly menu centred on fried chicken, burgers and wraps, leaning into flavour-forward comfort food designed for consistency at scale. By plugging into Rebel Launcher, the brand can enter multiple neighbourhoods in a city from day one, while using data-led insights to fine-tune performance without compromising on quality or brand identity.
Rebel Foods co-founder Ankur Sharma said the collaboration reflects the company’s ambition to create a shared growth ecosystem for food brands. He noted that Rebel Launcher is designed to help partners expand efficiently across geographies by leveraging Rebel Foods’ technology, infrastructure and operational depth.
Easybites CEO Masoud Mohamed described Rebel Launcher as a key enabler in the brand’s southern expansion. He said the platform allows Easybites to understand new markets faster and reach more consumers per city from the outset, adding that the partnership is seen as a long-term strategic alliance.
Rebel Launcher positions itself as a lower-capex, faster go-to-market alternative for restaurant brands, handling kitchens, supply chain and operations while letting partners focus on food and brand-building. The Easybites tie-up adds to a growing roster of partners already using the platform, including Natural’s Ice Cream, ITC, Taco Bell, Wow! Momo, Biryani Blues, Smoor, Parsi Dairy Farm, Daryaganj, Chaipoint and several others.
As India’s food delivery landscape grows more crowded, the Rebel Foods–Easybites partnership underlines a simple idea: in the race to scale, sometimes the smartest move is sharing the kitchen.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
