MAM
Manish Sharma steps down as Panasonic chairman
MUMBAI: After 17 years of electrifying leadership, Manish Sharma is pulling the plug on his Panasonic journey. The long-time industry stalwart has stepped down as chairman of Panasonic Life Solutions India and South Asia, marking the end of an era for the brand’s India operations.
Sharma, who began his Panasonic innings in 2008, rose through the ranks with trademark precision, from managing director to president & CEO of Panasonic India, and eventually chairman in 2021. Over nearly two decades, he steered the company’s expansion across B2C, B2B and B2G segments, driving strategy, innovation and growth in India and beyond.
Under his watch, Panasonic strengthened its foothold across consumer electronics, electrical construction materials, and smart home solutions. Known for his steady hand and future-focused mindset, Sharma helped transform the brand into a more agile, digital-ready enterprise.
Before joining Panasonic, he built his expertise at Samsung, Haier and LG Electronics, where he honed his technical and leadership acumen, from R&D and operations to marketing and product development. His career trajectory reads like a blueprint for India’s consumer electronics evolution over the past three decades.
Sharma’s departure marks the close of a significant chapter for Panasonic’s India operations, where he played a key role in driving growth and innovation.
As he steps away from the boardroom, Sharma leaves behind a legacy defined by innovation, resilience and a relentless pursuit of excellence, qualities that have kept Panasonic’s light shining bright in India’s dynamic market.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
