Brands
Avvatar taps Janhvi Kapoor for protein push
MUMBAI: Avvatar the homegrown sports nutrition brand has joined hands with Janhvi Kapoor for a lively new digital campaign promoting its popular Avvatar chocolate protein bar, aiming to give India’s protein snacking game a delicious upgrade.
The reel captures Janhvi in a light-hearted moment as she juggles fitness goals with her love for chocolate, a balancing act familiar to anyone trying to stay healthy without giving up treats. Her candid charm and playful tone turn the narrative into an easy win, presenting the protein bar as the perfect sweet fix that does not derail a workout plan.
With her growing influence among young India, the collaboration strengthens Avvatar’s reach among fitness enthusiasts, sportspersons, working professionals and the ever-expanding tribe of health-conscious snackers.
Parag Milk Foods executive director Akshali Shah, said the partnership marks another step in the company’s journey toward becoming a holistic health and nutrition powerhouse. She said that combining taste, convenience and high-quality protein is central to Avvatar’s mission and that Janhvi’s involvement adds fresh energy to the brand’s push into the booming protein snacking segment.
The Avvatar chocolate protein bar offers indulgence paired with balanced nutrition, making it an appealing choice for those looking for guilt-free fuel. With gen z and millennials driving demand for clean, functional snacking, the campaign arrives at a perfect moment for the category.
The digital content will roll out across Avvatar’s social platforms as the brand continues to engage India’s younger, wellness-focused audience with stories that feel real, relatable and tasty.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
