Brands
Cricbuzz stays India’s top cricket platform in new Comscore report
MUMBAI: Cricbuzz has strengthened its status as India’s leading cricket destination, with the latest Comscore Sports Highlights on Digital 2025 report confirming what fans have long known. The platform remains far ahead of the pack, boasting a user base more than double that of its nearest competitor and holding its No. 1 position for more than ten years.
With 53 million unique visitors, Cricbuzz continues to be the go-to source for scores, news, analysis and statistics across international cricket and global leagues. The findings reflect not only its scale but also the deep loyalty of its audience.
Internal numbers from IPL 2025 show the platform hitting new peaks. Cricbuzz saw 25 million daily active users during the tournament, generated 110 billion impressions and recorded 12 billion minutes of content consumed. To put that feat into perspective, that is the equivalent of more than 20,000 years of cricket viewing.
Google Trends data added another striking insight. During peak season, the word “Cricbuzz” was searched more often than the term “cricket” itself, underlining just how deeply the brand has woven itself into the country’s sporting vocabulary.
As India’s digital population grows, brands are increasingly turning to the right platforms to reach highly engaged users. The Comscore study highlights this shift, noting strong audience overlap between sports fans and key consumer categories such as retail and financial services. This alignment drew 76 global brands to partner with Cricbuzz during IPL 2025.
The platform’s reach stretches well beyond India. In the Mena region, Cricbuzz recorded 241,000 daily viewers during IPL 2025 live streaming, with average watch times of 40 minutes per match day and a total of 629 million minutes viewed.
Founder and CEO Pankaj Chhaparwal said the findings reflect the trust fans place in the platform. He added that, with major tournaments lined up for 2026, Cricbuzz is focused on strengthening its connection with users and offering even greater value to brand partners.
As the cricket calendar builds towards another action-packed year, Cricbuzz remains firmly at the crease, connecting millions to the sport they love.
Brands
Home Essentials raises Rs 70 Cr in pre-series B round
360 One Asset leads funding as D2C brand scales stores and supply chain
GURGAON: Home Essentials, a fast-rising direct-to-consumer brand in India’s home and kitchen space, has secured Rs 70 crore in a pre-series B funding round led by 360 One Asset, with participation from existing backer India Quotient.
The fresh capital is set to fuel the company’s next phase of growth, with a clear focus on offline expansion, supply chain muscle, and sharper product innovation. Over the next three years, the brand plans to scale revenue to Rs 500 crore and reach five million Indian households.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has moved swiftly from small-town start-up to national contender. Built on a simple but compelling idea that Indian homes deserve products that are practical, pleasing to the eye, and fairly priced, the company has carved out a niche between high-end luxury labels and no-name utility goods.
From airtight storage solutions to ergonomic loose furniture, its design-first approach has struck a chord with a young, aspirational consumer base. In under two years, the brand has served more than a million customers while maintaining strong unit economics and a clear path to profitability.
Offline retail now forms a key part of the growth blueprint. The company plans to operate 20 stores across India by the end of the year, strengthening its omnichannel presence and bringing its tactile, experiential format to both Tier 1 and Tier 2 cities.
360 One Asset senior fund manager Sumit Jain said, the brand is reshaping a highly fragmented category with products that combine aesthetics and function. He noted that the founders have demonstrated disciplined execution and capital efficiency while building a business that resonates with modern Indian households.
India Quotient partner Madhukar Sinha, added that the firm backed Home Essentials early after identifying a clear gap in the market for thoughtfully designed yet affordable home utilities. He said the new funding would help the company expand its catalogue and broaden its national reach.
For Home Essentials co-founder and CEO Tanishq Jain, the mission is straightforward but ambitious. He said the company aims to become the go-to destination for well-designed home and kitchen essentials, with experiential stores reinforcing what began as a strong online play.
Co-founder and chief marketing officer Divyam Jain, emphasised that winning in India’s D2C space requires more than sharp branding. A deep understanding of consumer aspiration, tight supply chain control, and operational efficiency are just as vital, he said, describing 360 ONE Asset and India Quotient as partners in building a high-performance organisation.
In a category long defined by cluttered shelves and uneven quality, Home Essentials is betting that good design, fair pricing, and disciplined execution can turn everyday living into a more polished affair.
