Brands
Cricbuzz stays India’s top cricket platform in new Comscore report
MUMBAI: Cricbuzz has strengthened its status as India’s leading cricket destination, with the latest Comscore Sports Highlights on Digital 2025 report confirming what fans have long known. The platform remains far ahead of the pack, boasting a user base more than double that of its nearest competitor and holding its No. 1 position for more than ten years.
With 53 million unique visitors, Cricbuzz continues to be the go-to source for scores, news, analysis and statistics across international cricket and global leagues. The findings reflect not only its scale but also the deep loyalty of its audience.
Internal numbers from IPL 2025 show the platform hitting new peaks. Cricbuzz saw 25 million daily active users during the tournament, generated 110 billion impressions and recorded 12 billion minutes of content consumed. To put that feat into perspective, that is the equivalent of more than 20,000 years of cricket viewing.
Google Trends data added another striking insight. During peak season, the word “Cricbuzz” was searched more often than the term “cricket” itself, underlining just how deeply the brand has woven itself into the country’s sporting vocabulary.
As India’s digital population grows, brands are increasingly turning to the right platforms to reach highly engaged users. The Comscore study highlights this shift, noting strong audience overlap between sports fans and key consumer categories such as retail and financial services. This alignment drew 76 global brands to partner with Cricbuzz during IPL 2025.
The platform’s reach stretches well beyond India. In the Mena region, Cricbuzz recorded 241,000 daily viewers during IPL 2025 live streaming, with average watch times of 40 minutes per match day and a total of 629 million minutes viewed.
Founder and CEO Pankaj Chhaparwal said the findings reflect the trust fans place in the platform. He added that, with major tournaments lined up for 2026, Cricbuzz is focused on strengthening its connection with users and offering even greater value to brand partners.
As the cricket calendar builds towards another action-packed year, Cricbuzz remains firmly at the crease, connecting millions to the sport they love.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
