Brands
Guwahati Comic Con debuts with colour, cosplay and crowds
MUMBAI: The inaugural Guwahati Comic Con closed on a high after pulling more than 15000 fans into a lively celebration of comics, anime, gaming and all things pop culture. Held on 22 and 23 November at the Arjun Bhogeswar Baruah Sports Complex, the event turned the venue into a buzzing playground for readers, creators, illustrators and costumed superfans from across the Northeast.
Presented by Maruti Suzuki Arena and powered by Crunchyroll, the festival kept the energy steady across both days. Day two brought a nostalgic highlight as Amar Chitra Katha marked 45 years of storytelling, celebrating its enduring cultural footprint. The day also featured the launch of World of Butterfingers Vol. 2 by Khyrunnisa A and Abhijeet Kini, along with the debut of Where We Left Off, an indie comic about climate reality by Nikhil Kamath and Kini. An interactive Wingstar session from Tinkle gave younger visitors a cheerful break.
Legendary Archie Comics artist Bill Golliher joined fans for an artists’ session filled with live sketches, behind the scenes stories and charming anecdotes from the world of Riverdale.
Beyond the books and art, the festival doubled as a youth centric stage for music and performance. Once Fly Rock delivered a heartfelt tribute to Zubeen Garg that struck a chord with the crowd. Stand up comedian Anirban Dasgupta kept fans laughing while rapper EPR Iyer fired up the arena with his blend of poetry, protest and pop culture references. His tribute to Chester Bennington added an emotional punch to the high voltage set.
The curtain dropped with Guwahati’s biggest cosplay face off, the Indian Championship of Cosplay 2026 Guwahati Qualifier. Fans arrived dressed as characters from every corner of fandom including Red Hood, Deadpool, Zenitsu from Demon Slayer, Amane Misa from Death Note, Mao Mao from The Apothecary Diaries, Anya from Spy Family and gaming favourites such as Aglaea from Honkai Star Rail and Capitano from Genshin Impact. Arshy Deori, dressed as Nikke, won the top prize of Rs 50000 along with the coveted qualifying spot.
Across the weekend, the grounds of the sports complex transformed into a carnival of experiences featuring creator sessions, interactive zones and photo friendly setups. Visitors explored the Crunchyroll booth with its recreated Spy x Family room and Demon Slayer themed zone, raced simulators at Logitech’s Race for Real corner, tried classic PSP games and tested their reflexes at the Maruti Suzuki Arena activation. The RedBull Gaming Ground and Nodwin Gaming Challenger Arena kept gamers busy, and a tattoo stall even offered fans the chance to ink a memory from the event.
The final day delighted gaming followers with a meet and greet by Sc0ut, the popular gaming YouTuber, at the Royal Challenge packaged drinking water booth. Fans also tried an immersive VR cricket experience at the same zone.
As the Guwahati edition wrapped up, the excitement rolled forward to the next stop: Delhi Comic Con from 5 to 7 December.
Comic Con India CEO Shefali Johnson said the Guwahati debut was filled with warmth and wonder, noting how fans, artists and families shaped a memorable first chapter for the city.
Nodwin Gaming co-founder and MD Akshat Rathee called the edition a milestone for the region, adding that the enthusiasm from fans of all ages showed how deeply pop culture already runs through the Northeast.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
