Brands
Eume names Ishaan Khatter as first brand ambassador
MUMBAI: Eume, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its first-ever brand ambassador, marking a major milestone in the brand’s journey. The partnership underscores Eume’s ethos of combining style, comfort and contemporary design.
The collaboration celebrates movement as more than just physical; it is personal, expressive and intentional. Ishaan’s dynamic energy, thoughtful individuality and creative identity align seamlessly with Eume’s philosophy of legacy, craftsmanship and modern sensibilities.
Eume founder Naina Parekh said, “Eume is more than travel accessories, it represents a lifestyle in motion. Ishaan embodies this idea perfectly. He is energetic yet grounded, stylish yet effortless. This partnership opens an exciting new chapter for the brand.”
The campaign showcases Eume’s full product range, highlighting how its collections adapt to everyday life, from work and travel to leisure, blending comfort, durability and understated individuality. Rather than focusing on a single product, Ishaan represents the spirit of the brand: versatile, expressive and purposeful.
Ishaan Khatter commented, “Eume speaks to me: smart, conscious and effortlessly stylish. Their products suit people who are constantly on the move without compromising on comfort or individuality.” He has actively contributed to the campaign’s creative direction, from styling moodboards to narrative shaping, ensuring the storytelling feels authentic and personal.
Visually, the campaign embraces a Tech x Design mood, featuring clean architecture, sharp silhouettes and modern lighting. Ishaan is captured in motion, exploring space, energy and presence, creating a cinematic and contemporary aesthetic. Through the MakingMoves campaign, Eume positions itself not just as a travel brand but as a lifestyle movement driven by innovation, intention and craftsmanship.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
