MAM
IDfy makes an AI-dent appointment as Dr Tridib Mukherjee takes charge
MUMBAI: India’s digital trust ecosystem just got a brain upgrade. In a move that blends strategy with swagger, IDfy has appointed Tridib Mukherjee as its chief aI officer, a title so rare in India’s tech landscape that it already signals the company’s ambitions before the ink on the offer letter dries.
And ambition is exactly the point. IDfy, Asia’s leading trust stack, is gearing up for a future where identity intelligence, fraud prevention, and risk modelling will need far more than off-the-shelf AI. Dr Mukherjee’s arrival marks the company’s sharp pivot from merely using AI to decidedly advancing it.
A seasoned technologist with 15 plus years across gaming, cloud, transportation, and civic tech, Dr Mukherjee brings an enviable portfolio:
● 70 plus research publications
● 40 plus patents
● Recognitions including the AWS AI100 Leader award, Aegis Graham Bell Award, and Amazon AI Conclave Innovation Award
He has built large-scale systems that power everything from personalisation engines to fraud detection frameworks, and previously led a 45-member AI and Data Science division at Games24x7. His academic chops include a PhD and postdoctoral work from Arizona State University.
For IDfy, his arrival is more than a high-profile hire, it’s a statement. “Identity intelligence must be built on deep science, not surface-level automation,” said IDfy founder & CEO Ashok Hariharan. “Tridib brings the rare combination of research depth, product intuition, and large-scale AI delivery needed to build the next generation of trust infrastructure… not just for India, but global markets.”
Dr Mukherjee, for his part, sees the appointment as a chance to build AI that matters. “IDfy sits at the intersection of trust, safety, and the digital economy, a place where AI can create real societal impact,” he said. “The opportunity now is to build frontier-grade models that make identity intelligence more accurate, transparent, and accessible.”
His mandate is sweeping. IDfy is accelerating the development of frontier AI models, embedding deeper intelligence into its platform stack, and strengthening the tech that underpins identity verification, fraud prevention, workflow automation, and decision systems. Dr Mukherjee will oversee efforts to architect the next wave of models that not only scale but scale responsibly, a critical requirement in sectors where trust isn’t a feature but the foundation.
The appointment also reinforces IDfy’s long-term strategy, to become the backbone of digital trust infrastructure across industries and geographies. With AI at the core of everything from onboarding flows to fraud defence, his leadership is expected to shape how the company evolves its products and how the industry reimagines identity itself.
As India’s digital economy expands and risk grows more complex, IDfy is betting big on science-first AI. And with Dr Mukherjee at the helm, the company seems intent on proving that trust isn’t just a value, it can be engineered.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
