MAM
Touchstone LC picks Team Pumpkin to power its India digital push
MUMBAI: Touchstone LC has tapped Team Pumpkin to steer its digital and performance marketing in India, marking a fresh chapter in the learning solutions company’s growth playbook.
Announced on 9 December, the partnership places Team Pumpkin in charge of sharpening Touchstone LC’s online presence through targeted campaigns, data-led insights and conversion-focused strategies. The mandate spans paid media, audience activation, campaign management and continuous ROI optimisation, with a clear goal of helping the brand connect with HR leaders, L&D heads and business decision makers across sectors such as healthcare, BFSI, manufacturing and enterprise.
Touchstone LC, a global specialist in multilingual learning and development for regulated industries, aims to widen its footprint in compliance, onboarding and workforce capability. The company brings expertise in analytics-driven learning, AR and VR content and microlearning models across more than 60 languages.
Touchstone LC EVP for learning products and Asia Pacific Sales Vinod Chithambaran, said the tie-up will help the brand accelerate its mission of future-proofing organisational talent. He noted that Team Pumpkin’s blend of creativity, data discipline and industry understanding makes them well suited to drive Touchstone’s next phase of expansion.
Team Pumpkin co-founder Swati Nathani called Touchstone LC a category shaper in digital learning and said the agency is keen to deliver measurable outcomes while deepening the brand’s presence among enterprise clients seeking impactful L&D solutions.
Founded in 2012, Team Pumpkin has built a reputation for ROI-focused digital marketing and will lead the Touchstone LC account from its Gurugram office.
Brands
Ola Electric revenue falls, losses continue in December quarter
Company cuts expenses and seeks fresh funds as sales slow and regulators raise questions.
MUMBAI: It seems Ola Electric is currently navigating a bit of a patchy connection, and we are not just talking about a dropped Bluetooth sync on the dashboard. The electric vehicle (EV) giant’s latest financial results for the quarter ended 31 December 2025 have hit the wires, and the numbers are looking more short circuit than supercharged.
The company’s consolidated revenue from operations for the December quarter came in at Rs 470 crore, a significant deceleration from the Rs 690 crore recorded in the preceding quarter. The comparison to the same period last year is even more stark, when revenue stood at a much loftier Rs 1,045 crore. Despite a small recharge of Rs 18 crore from previously unclaimed government subsidies under the EMP5-2024 and PM E-Drive schemes, the overall income trajectory has clearly lost its torque.
Total income for the quarter stood at Rs 504 crore, while the bottom line remained firmly in the red, with a quarterly loss of Rs 487 crore. For the nine-month period ending December 2025, the total accumulated loss has now ballooned to a staggering Rs 1,333 crore.
In an effort to keep the wheels from falling off, Ola has been aggressively downshifting its expenditure. Total expenses for the quarter were slashed to Rs 741 crore, a massive drop from the Rs 1,505 crore spent during the same quarter the previous year.
This belt-tightening suggests a pivot toward leaner operations as the company attempts to find a sustainable cruising speed. However, even with these deep cuts, the going concern tag is being sustained largely by Rs 1,503 crore in remaining IPO proceeds, along with a fresh shareholder approval to raise another Rs 1,500 crore through equity or convertible securities.
The National Stock Exchange (NSE) and SEBI have also been examining the matter closely, questioning why Ola’s press claims did not align with official Vahan portal data. The company had earlier announced 25,000 units sold in February 2025, but has now clarified to regulators that this figure referred to vehicle bookings rather than final registrations. Under Ola’s accounting policy, a sale is recognised only once the scooter is delivered and registered. Management maintains that this clarification will not have a material impact on the financials, although it has certainly raised eyebrows in the market.
The group’s cash flow situation remains under pressure. For the nine months ended 31 December 2025, Ola reported a negative cash flow from operations of Rs 866 crore, attributing it primarily to lower-than-expected growth in sales volume.
Adding to the complexity are the new Labour Codes. The company has already factored in an additional Rs 5.06 crore in liabilities due to changes in wage definitions affecting gratuity. Meanwhile, the Cell segment, which represents Ola’s major bet on battery manufacturing, is still at an early stage. It contributed just Rs 9 crore to revenue, compared to Rs 407 crore from the automotive segment.
As Ola attempts to navigate this financial fog, the message is clear: the road to an electric future is paved with expensive ambitions. For now, the company is applying the brakes to avoid a deeper skid.
