Brands
Skoodle and Bildago unveil 2025 toys packed with festive fun
MUMBAI: With Christmas around the corner, parents searching for gifts that spark joy and nurture curious young minds have plenty to look forward to. Home-grown toy brands Skoodle and Bildago, part of SSIPL, have unwrapped a vibrant 2025 line-up that blends imagination, learning and hours of holiday fun in one festive sweep.
For children who dream in horsepower, Bildago’s Hyper Cars Collection delivers buildable thrills. Kits like Scorcher DS, Nitro X and Mud Storm Racer invite young engineers to assemble and reassemble sleek sports cars complete with steerable wheels, opening doors and smooth glide movement. Designed for ages six and above, they encourage Stem thinking, fine motor skills and screen-free immersion.
Space lovers can set their sights higher with the Stellar Space Series, which features the Space Shuttle, Rocket Launcher, Moon Rover and Space Craft. Each kit offers three building possibilities and an extra surprise for collectors who buy all four, as the full set transforms into one mega model. The series nurtures curiosity, problem-solving and a love for the cosmos, all at an accessible price point.
For children with adventurous imaginations, the X-Terrain Off-Roaders bring rugged energy to playtime. Models like the Dune Sports Car, Mud Blaster and Geo Rover come with articulated mechanisms and smooth gliding wheels, while the full range can also be combined into a multi-part mega build. These sets are ideal for storytelling and technical exploration.
Skoodle, meanwhile, brings festive nostalgia with Stackrr, a family favourite that turns Christmas nights into block-stacking laughter. With 54 premium beechwood blocks, it blends strategy, coordination and light-hearted competition for players of all ages. The fun continues with the Spider-Man Sling Puck Game, a fast-paced crowd-pleaser that keeps the excitement high during holiday gatherings and helps children practise collaboration and turn-taking.
For quieter moments, the Skoodle Colouring Series offers a charming dose of creativity. Filled with crayons, tempera colours, sparkles, pencils and activity sheets, the kit is designed for children aged three to twelve and makes the perfect stocking filler. Completing the line-up are the Bildago Rocket X1 and X2 pull-back cars, high-speed racers built for instant festive thrills with powerful movement, crisp design and sturdy construction.
Together, these toys highlight what Skoodle and Bildago do best: blending creativity with purpose. This Christmas, their thoughtfully designed range aims to give families more than just wrapped gifts. It promises moments of discovery, imagination and joy that last long after the tree comes down.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
