I&B Ministry
Centre drafts OTT rules to boost access for hearing disabled
MUMBAI: The Centre has inched closer to making India’s streaming universe easier to watch, hear and enjoy for everyone. The Ministry of Information and Broadcasting has released draft guidelines that aim to standardise accessibility on OTT platforms, ensuring that viewers with hearing and visual impairments are no longer left out of the country’s digital entertainment boom.
Issued on 7 October and now open for public consultation, the draft rules arrive with constitutional and global backing. Minister of State for Information and Broadcasting L. Murugan told the Rajya Sabha that the framework draws from Article 14, the UN Convention on the Rights of Persons with Disabilities and the Rights of Persons with Disabilities Act, 2016. It also mirrors the Code of Ethics under the IT Rules, 2021.
At the heart of the proposal is a two-phase rollout of mandatory accessibility tools such as same-language closed captions and audio descriptions. The ministry said penalties and enforcement steps will be shaped after the consultation, but compliance will be tracked through progressive targets for OTT content libraries.
Parliament was also reminded that the broadcast sector has walked this path before. In 2019, the government notified accessibility standards for television programming, starting with Prasar Bharati and eventually extending them to private broadcasters.
With OTT viewership climbing across urban and small-town India, the draft rules attempt to bring streaming giants in step with a wider vision of inclusive media. The government hopes the move will help millions of Indians with disabilities press play without barriers.
I&B Ministry
Govt panel clears D2M broadcasting, flags stakeholder review
Policy momentum builds for D2M ahead of expected 2026 rollout
NEW DELHI: The government has taken a decisive step towards rolling out direct-to-mobile (D2M) broadcasting in India, with the Committee of Secretaries giving in-principle approval to the proposal while simultaneously ordering a deeper examination of stakeholder concerns, according to a Storyboard18 report.
People familiar with the discussions said the decision reflects the Centre’s determination to push ahead with next-generation broadcast technologies, even as it seeks to manage growing resistance from telecom operators wary of the impact on mobile video revenues.
The move follows a referral by the Ministry of Information and Broadcasting to the committee of secretaries, rather than placing the proposal directly before the Union Cabinet, as was initially envisaged. The inter-ministerial panel includes representatives from the Department of Telecommunications, the Ministry of Electronics and Information Technology, the Department of Space, and the MIB.
“The clearance keeps the policy engine running without ignoring due process,” said a senior industry executive, requesting anonymity. “It signals commitment without forcing a rushed decision.”
Public broadcaster Prasar Bharati, working with IIT Kanpur and Saankhya Labs, now part of Tejas Networks, is conducting D2M trials across more than 19 cities. The technology allows live television and multimedia content to be transmitted directly to mobile phones without internet connectivity or a SIM card.
Officials see D2M as a strategic public-interest tool, particularly for regions with weak digital infrastructure. Use cases include education, disaster alerts and emergency messaging. “This is being framed as a complement to telecom networks, not a replacement,” said an executive involved in the consultations.
Telecom operators remain unconvinced. They argue that D2M could undercut mobile video consumption, one of the sector’s fastest-growing revenue streams and have questioned both the commercial logic and technical robustness of the trials.
Industry body Cellular Operators Association of India has criticised the testing process, alleging departures from principles of transparency, consultation and technology neutrality, and has called for fresh trials with broader stakeholder participation.
The government and Prasar Bharati have countered these objections with technical evidence. Studies led by IIT Kanpur found that D2M operations in the 470–582 MHz band do not cause harmful interference with existing 4G and 5G networks, nor do they lead to abnormal handset heating. The findings were independently certified by Aracion Technology, a NABL-accredited firm.
The MIB has been among D2M’s strongest advocates, frequently pointing to India’s access gap. Of roughly 280 million households, about 190 million have television access, leaving nearly 90 million TV-dark. By contrast, the country has around 800 million smartphone users and another 250 million feature-phone users.
The newly constituted committee will examine spectrum frameworks, regulatory safeguards and stakeholder concerns, even as pilot deployments continue. Industry executives say the signal from the Centre is unmistakable. “The question now is execution, not intent,” said a senior broadcast executive.
Commercial rollouts are expected to begin by mid-2026, with wider launches towards the end of the year. The MIB has also appointed Ernst & Young as project management consultant to design a national D2M roadmap, including a viable revenue and business model.
