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Haier’s Christmas film follows a cookie and a trail of belief
MUMBAI: Sometimes, Christmas magic doesn’t knock, it wanders. This festive season, Haier, in collaboration with SW Network, has released an AI-led holiday film that swaps spectacle for softness, reminding viewers that belief, not noise, is what truly keeps the season alive.
The film opens in a cosy home with a simple wish and an even simpler object, a Christmas cookie. When the cookie is whisked away by a mischievous squirrel, the story quietly slips into magical realism. What follows is an imaginative journey across worlds: from a treetop Christmas celebration to an underwater festive gathering, where a fish and a dolphin briefly become unlikely custodians of holiday cheer.
As the cookie travels from sea to sky, passed mid-air from dolphin to bird, the narrative gently stitches together land, ocean and atmosphere. The journey comes full circle when the bird returns the cookie to the very children who had wished for it, turning a small act of belief into a shared moment of wonder.
Rendered through visually rich, AI-powered storytelling, the film positions technology not as the star but as the silent enabler. The transitions between environments are fluid, dreamlike and intentionally understated, reinforcing the idea that Christmas magic is not loud or theatrical, it is quiet, hopeful and often arrives when least expected.
Beyond its festive warmth, the film subtly mirrors Haier’s forward-looking brand philosophy. By using AI to enhance emotion rather than overshadow it, the campaign suggests that innovation can deepen human connection, not dilute it. The magic here lies as much in restraint as in imagination.
In a season often defined by excess, Haier’s Christmas offering chooses a gentler path. Its message is simple but resonant, belief has a way of travelling across species, spaces and hearts and when you trust in it, Christmas always finds its way back home.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
