MAM
Lenovo announces key leadership changes across India operations
MUMBAI: Lenovo is pressing refresh on its India leadership playbook, making a series of senior appointments aimed at tightening alignment across its enterprise and consumer businesses and accelerating its AI-led growth ambitions.
In a key move, Amit Luthra has been appointed One Lenovo commercial leader, a role that brings together the company’s enterprise-facing portfolios under a unified strategy. Luthra will assume the position from March 1, 2026, after more than three-and-a-half years of scaling Lenovo India’s Infrastructure Solutions Group.
In his expanded remit, Luthra will work across Lenovo’s Intelligent Devices Group, Infrastructure Solutions Group and Solutions and Services Group, with a focus on driving integrated growth across hardware, services and solutions.
On the consumer side, Kaman Chawla has been named Director of the Consumer Business. Chawla will lead Lenovo’s PCs and smart devices portfolio in India. She joins from HP Inc., where she most recently headed the Consumer Personal Systems business across India, Bangladesh and Sri Lanka, bringing more than 25 years of industry experience to the role.
Strengthening its enterprise leadership further, Lenovo has also elevated Srinivas Rao as Managing Director of the Infrastructure Solutions Group in India, signalling the company’s continued focus on data centre, cloud and enterprise infrastructure opportunities.
Commenting on the appointments Lenovo India vice president and managing director Shailendra Katyal said the leadership changes reflect Lenovo’s intent to sharpen execution across both enterprise and consumer segments while helping customers and partners navigate the next phase of AI-driven transformation.
With these moves, Lenovo appears to be stitching its India operations closer together betting that a more integrated leadership structure will help it compete harder across devices, infrastructure and services in a market that is rapidly embracing AI at scale.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
