Brands
HGS Interactive powers up digital for Tirex Chargers
MUMBAI: HGS Interactive, the global digital marketing arm of Hinduja Global Solutions, has been roped in to electrify the online presence of Tirex Chargers, a subsidiary of Gulf Oil Lubricants India.
Tirex Chargers, a trailblazer in India’s electric vehicle space, is making waves with its AC and DC smart charging technology and ambitious national infrastructure plans. Now, the brand is looking to charge up its digital footprint. HGS Interactive will take the wheel, overseeing a complete website revamp, social media strategy, SEO, and integrated communications to position Tirex as a market leader.
Tirex Chargers CEO Arth Patel said, “As we speed ahead with our EV charging solutions, a strong digital presence is essential. HGS’s expertise made them the obvious choice. We’re confident this partnership will boost visibility and accelerate adoption of fast-charging technology.”
HGS Interactive business head Sachin Karweer added, “Tirex Chargers is driving India’s e-mobility revolution and we’re thrilled to craft a digital story that reflects its impact. From data-led campaigns to engaging content, our mission is to shine a spotlight on Tirex’s role in a sustainable future.”
With the EV market accelerating, this collaboration promises to make Tirex Chargers not just a leader on the road, but online too.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
